Jaime Jimenez
Be innovator. Be customer centric
It is not a secret we live in an era full of changes. New technologies are speeding up changes in the customer behavior, and companies have to react quick not only to adapt their selves, but also try to work upfront. However, the innovation is...
2019 doesn’t mean more speed, it means faster value
Here we are again, this part of the year when reviews and plannings are everywhere. We should look backwards to review what we did, how we achieved it and why we failed. With the single purpose to plan a new year, but incorporating lessons...
The utopia of the 360 customer view
How many times we heard the famous or infamous concept of the 360 customer view? How many marketing platform vendors list this as their core product functionalities? Any CRM, DMP, CDP or marketing automation system claim be able to provide this, and indeed, it is...
It is time to forget the campaigns
Marketing is about launch campaigns Different concepts pop up on our heads when somebody talk about marketing, but if we ask a non-marketing savvy person, it is very likely this first word would be campaign. Marketing is very much tie to campaigns. And it is...
Action and reaction. How to increase the customer engagement
The marketing has changed a lot in the last years, it become more technological, but more important become a data-driven practice. As marketers we have plenty of tools that help us to reach this deep customer knowledge we wanted in the past. This is...
Checking the P&L with the marketing hat on
There is a big pressure on cost reduction and profit optimization nowadays, but it could lead into wrong decisions. It is a wide-spread believe that the best way to achieve it, is to increase the operating profit in the short run, as it is...
Innovation, is it the next step in the digital transformation?
Have you hear about the industry 4.0? Or about Internet of things (IoT) cloud computing, customer experience or social selling? I reckon you do, as it is almost impossible space of this buzzwords nowadays. But among all these words the winner is Digital transformation....
Smarketing. Let’s flip the funnel
The digital platforms has changed the life style. It is difficult to imagine our day-to-day without WhatApp in our communication, without AirBnB services in our holidays, commuting without Uber, watch TV series without Netflix or listen our favorite songs without Spotify. Our lifes...
Loyalty programs, between brand and revenue
"Customer Loyalty" this is one of top thoughts of the marketing executives along all the industries. This is not new, until now, not all the management teams were fully aware of the costs of focus their initiaties only in new customer acquisitions. CRM strategies...
Sales and marketing, two teams one goal
In all the companies, always there are some misunderstanding or conflicts between teams. This is not something new, and it is a common pattern along all industries. One of these is very classical from long time ago, the rivalry between Sales and marketing teams,...
There is not room for good luck in business: Reviewing some famous “digital” transformation...
Honestly, I don’t think business could be success due good luck. We can talk a little bit of faith, but mainly the success factor is hard work (and in this case we can talk about justice. You did an excellent job, you deserve the...
Customer obsession
Customer obsession Customer obsession. This should be the northern start of any Company chasing successful result. But it is a very broad and we need to understand it fine. In other posts, published by me or across many blogs in the Internet, the stress is...
Transformation, but not digital transformation
I can say, this was the year of the Digital transformation. I am not sure if this could be the corporate phrase of the year, but if not, it will be very near and at least in the top 3. Now that we are...
The digital metrics are not usefull
If you cannot measure and control it, it is not existing anymore. This is a pretty straight forward sentence but a pure reality nowadays in the companies. It is true, that sometimes it is not easy to track or measure some topics, but we...
The source of my sales
Sales, sales and more sales. Obviously this is pretty important for any company, as there is, probably, the main income. But in order to get more sales, companies need to organize themself. There are tons of post and articules talking about importance of step...
Getting different customer results
Have a deep customer knowledge is key for any company. The best way to get it, is in the selling process. Where we will get info about customer´s problem o needs, buying frequency, urgency and procedure in this buying process, paying terms and conditions...
A quick historical CRM tour
What is the CRM is, probably, one of the most popular posts in any marketing blog. Although it is important understand what are we talking about when we said CRM. There are a lot of definitions, and it depends on whom you are talking...
Looking at customer´s eyes
There are very trendy words or concept from time to time. They seem to be more effective and present us more innovation. In the last post I talked about the customer experience, but now it is time to talk about the Customer journey. At...
Into the digital transformation
“We cannot solve problems by using the same kind of thinking we use when we create them” Albert Einstein A lot of companies are facing up this problem. Society go ahead in a much more digital, integrated and social approach model, although some corporations want...
This is why new customers hunting is not the best idea
Numbers drive the current environment, and profitability is key for any activity or initiative we would like to run. In a previous step, we should deeply analyze the ROI (return of investment). And every sales or marketing program or initiative a company would like...
