Jaime Jimenez
The utopia of the 360 customer view
How many times we heard the famous or infamous concept of the 360 customer view? How many marketing platform vendors list this as their...
It is time to forget the campaigns
Marketing is about launch campaigns
Different concepts pop up on our heads when somebody talk about marketing, but if we ask a non-marketing savvy person,...
Action and reaction. How to increase the customer engagement
The marketing has changed a lot in the last years, it become more technological, but more important become a data-driven practice. As marketers we...
Checking the P&L with the marketing hat on
There is a big pressure on cost reduction and profit optimization nowadays, but it could lead into wrong decisions. It is a wide-spread believe...
Innovation, is it the next step in the digital transformation?
Have you hear about the industry 4.0? Or about Internet of things (IoT) cloud computing, customer experience or social selling? I reckon you do,...
Smarketing. Let’s flip the funnel
The digital platforms has changed the life style. It is difficult to imagine our day-to-day without WhatApp in our communication, without AirBnB services in...
Loyalty programs, between brand and revenue
"Customer Loyalty" this is one of top thoughts of the marketing executives along all the industries. This is not new, until now, not all...
Sales and marketing, two teams one goal
In all the companies, always there are some misunderstanding or conflicts between teams. This is not something new, and it is a common pattern...
There is not room for good luck in business: Reviewing some famous “digital” transformation...
Honestly, I don’t think business could be success due good luck. We can talk a little bit of faith, but mainly the success factor...
Customer obsession
Customer obsession
Customer obsession. This should be the northern start of any Company chasing successful result. But it is a very broad and we need...
Transformation, but not digital transformation
I can say, this was the year of the Digital transformation. I am not sure if this could be the corporate phrase of the...
The digital metrics are not usefull
If you cannot measure and control it, it is not existing anymore. This is a pretty straight forward sentence but a pure reality nowadays...
The source of my sales
Sales, sales and more sales. Obviously this is pretty important for any company, as there is, probably, the main income. But in order to...
Getting different customer results
Have a deep customer knowledge is key for any company. The best way to get it, is in the selling process. Where we will...
A quick historical CRM tour
What is the CRM is, probably, one of the most popular posts in any marketing blog. Although it is important understand what are we...
Looking at customer´s eyes
There are very trendy words or concept from time to time. They seem to be more effective and present us more innovation. In the...
Into the digital transformation
“We cannot solve problems by using the same kind of thinking we use when we create them” Albert Einstein
A lot of companies are facing...
This is why new customers hunting is not the best idea
Numbers drive the current environment, and profitability is key for any activity or initiative we would like to run. In a previous step, we...
Some signals we should follow to sucess in the CRM area
The CRM platforms are not new. They exist in the market from a lot years ago, but not all the companies were success in...
Management of change
Technology is moving forward very fast, and business process are doing the same. Due new corporate environment, cost reductions, new trends or any other...
