Jaime Jimenez
Jaime Jimenez
Dynamic and Results-Driven Leader | Empowering Organisational Growth and Digital Innovation.
Experienced leader with a proven track record of driving organisational growth and scaling up digital initiatives with a keen eye for designing and implementing new business capabilities powered by cutting-edge technology. I specialise in bridging the gap between business and IT domains, maximising business impact and revenue while ensuring sustainable growth. Opinions are my own.
Technology Business driven or business driven by technology
Technology's role changed It does not matter what industry your company operates. I’m sure that technology is playing a different role than it did years...
Data Driven marketing, a phased approach
The data is the new gold or oil. We heard this sentence innumerable times, but the reality is that the data is valuable only...
Why the customer engagement is important?
The "customer engagement" term was coined back in 2006 by the Advertising Research foundation, and it was also used by Gartner and other big...
Be innovator. Be customer centric
It is not a secret we live in an era full of changes. New technologies are speeding up changes in the customer behavior, and...
2019 doesn’t mean more speed, it means faster value
Here we are again, this part of the year when reviews and plannings are everywhere. We should look backwards to review what we did,...
The utopia of the 360 customer view
How many times we heard the famous or infamous concept of the 360 customer view? How many marketing platform vendors list this as their...
It is time to forget the campaigns
Marketing is about launch campaigns Different concepts pop up on our heads when somebody talk about marketing, but if we ask a non-marketing savvy person,...
Action and reaction. How to increase the customer engagement
The marketing has changed a lot in the last years, it become more technological, but more important become a data-driven practice. As marketers we...
Checking the P&L with the marketing hat on
There is a big pressure on cost reduction and profit optimization nowadays, but it could lead into wrong decisions. It is a wide-spread believe...
Innovation, is it the next step in the digital transformation?
Have you hear about the industry 4.0? Or about Internet of things (IoT) cloud computing, customer experience or social selling? I reckon you do,...
Smarketing. Let’s flip the funnel
The digital platforms has changed the life style. It is difficult to imagine our day-to-day without WhatApp in our communication, without AirBnB services in...
Loyalty programs, between brand and revenue
"Customer Loyalty" this is one of top thoughts of the marketing executives along all the industries. This is not new, until now, not all...
Sales and marketing, two teams one goal
In all the companies, always there are some misunderstanding or conflicts between teams. This is not something new, and it is a common pattern...
There is not room for good luck in business: Reviewing some famous “digital” transformation initiatives
Honestly, I don’t think business could be success due good luck. We can talk a little bit of faith, but mainly the success factor...
Customer obsession
Customer obsession Customer obsession. This should be the northern start of any Company chasing successful result. But it is a very broad and we need...
Transformation, but not digital transformation
I can say, this was the year of the Digital transformation. I am not sure if this could be the corporate phrase of the...
The digital metrics are not usefull
If you cannot measure and control it, it is not existing anymore. This is a pretty straight forward sentence but a pure reality nowadays...
The source of my sales
Sales, sales and more sales. Obviously this is pretty important for any company, as there is, probably, the main income. But in order to...
Getting different customer results
Have a deep customer knowledge is key for any company. The best way to get it, is in the selling process. Where we will...
A quick historical CRM tour
What is the CRM is, probably, one of the most popular posts in any marketing blog. Although it is important understand what are we...