Guilherme Cerqueira

The Violence of the Customer Experience Economy (Pt. 3/3)

“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford The...

The Violence of the Customer Experience Economy (Pt. 2/3)

A lot of times people don’t know what they want until you show it to them. -Steve Jobs  This statement has been requoted several times, yet...

The Violence of the Customer Experience Economy (Pt. 1/3)

The Customer Experience Economy is the most violent economy in the history of capitalism. In ten years, Tesla has become more valued than its 114-year-old predecessor, Ford Motors....

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