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Guilherme Cerqueira

Guilherme Cerqueira
Founder & CEO at Worthix, Market Research Professional, ESOMAR member, with 17 years of experience managing +800 projects with large enterprises helping them understand the correlation between customer experiences and business results. Among his customers we can highlight international corporations such as Verizon, FICO, Blizzard, 3M, Nextel, IBM, Chevron, Praxair Inc., Essilor, Petrobrás, VIVO Telecom, TIM Telecom and many others.

The Violence of the Customer Experience Economy (Pt. 3/3)

“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford The...

The Violence of the Customer Experience Economy (Pt. 2/3)

A lot of times people don’t know what they want until you show it to them. -Steve Jobs  This statement has been requoted several times, yet...

The Violence of the Customer Experience Economy (Pt. 1/3)

The Customer Experience Economy is the most violent economy in the history of capitalism. In ten years, Tesla has become more valued than its 114-year-old predecessor, Ford Motors....

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