Derek Edmond

What B2B SEO Professionals Can Learn From Journalism & The Newsroom

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media...

How B2B Organizations Can Create More Effective “About” Pages

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about "The Future of About Us Pages". The article provides...

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% per month, almost double that of Facebook (9.3%)....

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

Lead generation is at the top of almost every B2B marketer's responsibility list. Generate more leads, generate better leads, and improve the rate to...

8 Questions B2B SEO’s Should Ask In Buyer Persona Development

A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. In exploring the persona concept, it further supported...

4 New Marketing Fundamentals Impacting the B2B SEO Professional

In Forrester Senior Analyst Anthony Mullen's new report, "Emerging Touchpoints Require A Marketing Mind Shift", he identifies four fundamentals marketers must realize, in order...

5 Key Preparation Steps in B2B Link Building Outreach

If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside...

Perspective on the B2B Demand Generation Benchmark Survey Report

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice's B2B Demand Generation Benchmark Survey. Software Advice's Managing Editor Ashley Verrill shared...

How Link Building Management Will Change in 2013 & Beyond

We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become...

Google Encrypted Search: Measuring the Impact One Year Later

Last week, KoMarketing Associates covered a study released by Optify, which revealed that organic search terms returning "not provided" keyword results have risen to...

Question B2B SEO Tactics That Don’t Involve Strategic Marketing

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger's proposal was written concisely, the...

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social...

The Death of SEO? The Evolution of Search Engine Marketing

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the...

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing...

5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy

Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. As a result, users across...

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. While there were several worthy points to remember,...

Defining Link Metrics that Impact SEO Link Building Development

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and...

8 More Compelling Infographics About Content Marketing

Content marketing is argued to be the "heartbeat" of many companies' marketing efforts, without original intriguing content it is difficult for successful efforts to...

9 Key Points About Google+ Pages for Business for the B2B Marketer

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. This new solution blends elements...

4 Key B2B Mobile Marketing Takeaways from #SESNY

How important is mobile marketing to your B2B strategy? According to MarketingSherpa's 2012 B2B Marketing Benchmark report, mobile marketing has yet to hit even...

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