Derek Edmond
As a part of the team of Internet marketing professionals at KoMarketing Associates, Derek focuses on developing online marketing strategies - search engine optimization, search engine marketing, and social media - for clients, ranging from small start-ups to Fortune 500 companies. As Managing Partner of KoMarketing Associates, Derek leads strategy, direction, and growth of the organization.
Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua, highlighting the B2B buyer’s journey from discovery through sales completion....
During a recent discussion with another marketing professional, KoMarketing's decision to obtain a third-party quote and link back to the source was called into...
Link building remains a critical component of SEO performance. As illustrated in Moz's latest search engine ranking report, collecting feedback from more than 100...
2013 was a successful year for KoMarketing. With an office relocation, developing a team of new hires, and speaking engagements across two continents and...
Earlier this year, we highlighted LinkedIn's significance on B2B internet marketing initiatives. However, as I discussed in a recent column on Search Engine Land,...
A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to...
B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. This behavior is being fueled not only through Internet connectivity speed...
A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for...
A recent survey of US agency executives from RSW/US, as covered by eMarketer, revealed that client case studies and content marketing were the top...
The analysis of search engine results is a critical component of the SEO professional's role. But good analysis requires a thorough understanding of the...
B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content...
One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the inability to...
When building out a distinctive B2B brand message, one of the questions branding experts might ask is, "What are the current perceptions and attitudes...
Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media...
I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about "The Future of About Us Pages". The article provides...
A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% per month, almost double that of Facebook (9.3%)....
Lead generation is at the top of almost every B2B marketer's responsibility list. Generate more leads, generate better leads, and improve the rate to...
A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. In exploring the persona concept, it further supported...
In Forrester Senior Analyst Anthony Mullen's new report, "Emerging Touchpoints Require A Marketing Mind Shift", he identifies four fundamentals marketers must realize, in order...
If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside...