10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year


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Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua, highlighting the B2B buyer’s journey from discovery through sales completion. It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development.

However information overload is a constant challenge to overcome as well. Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact.

Here is a look at 10 B2B marketing infographics, detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year.

Do you have a favorite that we’ve missed? We would love to hear more via comments below. Hope you enjoy!

The B2B Buyer is in Control. So What Are You Going to Do About It?

The B2B Buyer is in Control. So What Are You Going to Do About It? There’s no denying it—today’s B2B marketers have their work cut out for them. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising. But what can marketers do to actually overcome this challenge?

B2B Buyer Behavior: Timing is Everything

B2B Buyer Behavior: Timing is Everything With buyers being more educated and research-driven than ever before, understanding when and how they think is crucial to closing your next deal. To understand those idiosyncrasies, Software Advice conducted a study gathering data from six million unique visitors to their site to discover when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone.

Marketers’ New Priorities for 2014

Marketers’ New Priorities for 2014 Each year, marketers are faced with endless options for marketing strategies, so it can be difficult to determine what’s most important. As part of new research from ExactTarget, they asked marketers to identify their top three marketing priorities for 2014, and found some striking similarities across marketers from all levels and industries.

11 Essential Ingredients Every Blog Post Needs

11 Essential Ingredients Every Blog Post Needs 11 essential ingredients of blogging from the team at CopyBlogger highlighting copy, layout, and visualization. The post also includes a PDF printout and links to references with further information and exposition.

The Science of B2B Online Marketing

The Science of B2B Online Marketing B2B online marketing programs have a lot of moving parts, so Circle S Studio designed this infographic to help B2B marketers visualize the components and the overall process.

B2B Email Marketing – 2013 Statistics

B2B Email Marketing - 2013 Statistics Position2′s infographic on email marketing including it’s integration into a B2B brand’s marketing strategy, the most important reasons most B2B brands use email for, and how prominently does mobile figure for B2B email.

Content Marketing 2014 Projections

Content Marketing 2014 Projections Get Smart Content’s infographic highlighting information and projections from the Content Marketing Institute and MarketingProfs 2014 B2B Content Marketing Trends report.

25 Outstanding Content Marketing Tools For Your Brand

25 Outstanding Content Marketing Tools Publishers of the Social Media Strategies Summit collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools they use.

The Psychology of Color

Psychology of Color While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods and feelings. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions.

Marketers Get More Savvy With Content Marketing

Marketers Get More Savvy With Content Marketin B2B marketers are becoming more savvy with content marketing, embracing more channels and investing in new content and tactics. This infographic from LinkedIn also covers MarketingProfs and the Content Marketing Institute recently released their annual report uncovering insights into how B2B marketers are using content marketing techniques and the biggest challenges they face.

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Republished with author's permission from original post.

Derek Edmond
As a part of the team of Internet marketing professionals at KoMarketing Associates, Derek focuses on developing online marketing strategies - search engine optimization, search engine marketing, and social media - for clients, ranging from small start-ups to Fortune 500 companies. As Managing Partner of KoMarketing Associates, Derek leads strategy, direction, and growth of the organization.


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