Derek Edmond
Derek Edmond
As a part of the team of Internet marketing professionals at KoMarketing Associates, Derek focuses on developing online marketing strategies - search engine optimization, search engine marketing, and social media - for clients, ranging from small start-ups to Fortune 500 companies. As Managing Partner of KoMarketing Associates, Derek leads strategy, direction, and growth of the organization.
What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine...
6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
February 24, 2015: A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search...
8 Steps To A More Effective B2B Content Marketing Program
There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you...
There Is No One Size Fits All B2B SEO Program
January 6, 2015: It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged...
How Print Publications Impact B2B Content Marketing Development
December 16, 2014: Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they...
Six Key Elements of Successful B2B Social Media Strategies
November 25, 2014: There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites...
B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
November 18, 2014: With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new...
8 Key Changes In Google Search B2B Marketers Should Know
October 31, 2014: As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google...
12 Questions to Ask When Performing SEO Keyword Research
The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword...
20+ Metrics for Measuring B2B SEO Performance
August 26, 2014: Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “10 Measurement Tips for...
Optimize Your LinkedIn Profile With These 10 Key Elements
August 7, 2014: In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed...
26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
July 1, 2014: Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment....
How To Blend B2B SEO Into On-Site Content Development
June 26, 2014: Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? As illustrated in this screen...
Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to...
How Helping Others Helps You …Get More Links
Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love...
How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. SEO, Paid...
LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages....
Announcing The Inaugural B2B Web Usability Report
Towards the middle of last year, Dianna Huff reached out to Casie Gillette and me with a simple idea: We’d seen many reports on how B2B...
The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles....
How Much Emphasis Should B2B Marketers Put in Yahoo Search?
Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology....