Derek Edmond

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

July 1, 2014: Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment....

How To Blend B2B SEO Into On-Site Content Development

June 26, 2014: Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? As illustrated in this screen...

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to...

How Helping Others Helps You …Get More Links

Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love...

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. SEO, Paid...

LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences

Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages....

Announcing The Inaugural B2B Web Usability Report

Towards the middle of last year, Dianna Huff reached out to Casie Gillette and me with a simple idea: We’d seen many reports on how B2B...

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles....

How Much Emphasis Should B2B Marketers Put in Yahoo Search?

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology....

10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua, highlighting the B2B buyer’s journey from discovery through sales completion....

Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?

During a recent discussion with another marketing professional, KoMarketing's decision to obtain a third-party quote and link back to the source was called into...

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

Link building remains a critical component of SEO performance. As illustrated in Moz's latest search engine ranking report, collecting feedback from more than 100...

2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

2013 was a successful year for KoMarketing. With an office relocation, developing a team of new hires, and speaking engagements across two continents and...

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

Earlier this year, we highlighted LinkedIn's significance on B2B internet marketing initiatives. However, as I discussed in a recent column on Search Engine Land,...

5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to...

Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. This behavior is being fueled not only through Internet connectivity speed...

The Big List of (Not Provided) Search Recommendations for B2B Marketers

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for...

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

A recent survey of US agency executives from RSW/US, as covered by eMarketer, revealed that client case studies and content marketing were the top...

Understanding the Search Engine Results Page: One Screenshot at a Time

The analysis of search engine results is a critical component of the SEO professional's role. But good analysis requires a thorough understanding of the...

For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content...

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