Derek Edmond

20+ Metrics for Measuring B2B SEO Performance

August 26, 2014: Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “10 Measurement Tips for SEO Content” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts...

Optimize Your LinkedIn Profile With These 10 Key Elements

August 7, 2014: In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a...

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

July 1, 2014: Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party...

How To Blend B2B SEO Into On-Site Content Development

June 26, 2014: Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for...

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Nearly a year later Google’s latest algorithm update might...

How Helping Others Helps You …Get More Links

Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives.An important factor...

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for...

LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences

Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. For those organizations invested in copy and recommendations requests for this section, you’ll have to adjust course. This comes as...

Announcing The Inaugural B2B Web Usability Report

Towards the middle of last year, Dianna Huff reached out to Casie Gillette and me with a simple idea: We’d seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but we couldn’t find anything...

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. This functionality had only been open to a select group of “Influencers”, of which an initial 150 were selected to...

How Much Emphasis Should B2B Marketers Put in Yahoo Search?

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine...

10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua, highlighting the B2B buyer’s journey from discovery through sales completion. It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much...

Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?

During a recent discussion with another marketing professional, KoMarketing's decision to obtain a third-party quote and link back to the source was called into question. According to the individual, our motivation in doing so was "hard to view …as anything other an...

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

Link building remains a critical component of SEO performance. As illustrated in Moz's latest search engine ranking report, collecting feedback from more than 100 search engine professionals' links is still believed to be the most important part of the algorithm (approximately 40%). But the mechanisms...

2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

2013 was a successful year for KoMarketing. With an office relocation, developing a team of new hires, and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. The beginning...

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

Earlier this year, we highlighted LinkedIn's significance on B2B internet marketing initiatives. However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that...

5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in...

Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. This behavior is being fueled not only through Internet connectivity speed or access but device usage as well. Mobile device adoption brings information to the B2B buyer anytime and in almost...

The Big List of (Not Provided) Search Recommendations for B2B Marketers

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren't signed in to Google. Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed...

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

A recent survey of US agency executives from RSW/US, as covered by eMarketer, revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. Speaking...

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