Derek Edmond
Derek Edmond
As a part of the team of Internet marketing professionals at KoMarketing Associates, Derek focuses on developing online marketing strategies - search engine optimization, search engine marketing, and social media - for clients, ranging from small start-ups to Fortune 500 companies. As Managing Partner of KoMarketing Associates, Derek leads strategy, direction, and growth of the organization.
10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua, highlighting the B2B buyer’s journey from discovery through sales completion....
Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?
During a recent discussion with another marketing professional, KoMarketing's decision to obtain a third-party quote and link back to the source was called into...
7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
Link building remains a critical component of SEO performance. As illustrated in Moz's latest search engine ranking report, collecting feedback from more than 100...
2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
2013 was a successful year for KoMarketing. With an office relocation, developing a team of new hires, and speaking engagements across two continents and...
7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance
Earlier this year, we highlighted LinkedIn's significance on B2B internet marketing initiatives. However, as I discussed in a recent column on Search Engine Land,...
5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to...
Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. This behavior is being fueled not only through Internet connectivity speed...
The Big List of (Not Provided) Search Recommendations for B2B Marketers
A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for...
8 SEO Recommendations for Maximizing B2B Case Studies & Collateral
A recent survey of US agency executives from RSW/US, as covered by eMarketer, revealed that client case studies and content marketing were the top...
Understanding the Search Engine Results Page: One Screenshot at a Time
The analysis of search engine results is a critical component of the SEO professional's role. But good analysis requires a thorough understanding of the...
For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content...
How To Extend B2B Marketing With Better Social Media Measurement Tools
One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the inability to...
5 Ways to Determine How Well Your B2B Brand Message Resonates Online
When building out a distinctive B2B brand message, one of the questions branding experts might ask is, "What are the current perceptions and attitudes...
What B2B SEO Professionals Can Learn From Journalism & The Newsroom
Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media...
How B2B Organizations Can Create More Effective “About” Pages
I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about "The Future of About Us Pages". The article provides...
15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% per month, almost double that of Facebook (9.3%)....
B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
Lead generation is at the top of almost every B2B marketer's responsibility list. Generate more leads, generate better leads, and improve the rate to...
8 Questions B2B SEO’s Should Ask In Buyer Persona Development
A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. In exploring the persona concept, it further supported...
4 New Marketing Fundamentals Impacting the B2B SEO Professional
In Forrester Senior Analyst Anthony Mullen's new report, "Emerging Touchpoints Require A Marketing Mind Shift", he identifies four fundamentals marketers must realize, in order...
5 Key Preparation Steps in B2B Link Building Outreach
If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside...