Brandon Carter
Brandon Carter
Communications pro with Access Development, a loyalty and rewards leader with the largest discount network in the world. Expertise in public and community relations, copywriting and strategy. History of service with technology, sports, consumer products, non-profits and more.
Research: Local Spending is More “Local” Than You Think
For years, marketers like myself have relied on the old adage that says "80% of consumer spend occurs within 20 miles of home." On...
Customer Loyalty is Great for Business. Is it Great for Customers?
Last week a post on the Access Perks Blog questioned whether employee loyalty is actually good for the employee. In many companies the answer is...
The Movement to Membership – and What Every Business Can Learn From It
Are people tired of owning things? The question sounds a bit ridiculous, but consider the growth of companies like Netflix, Spotify and Pandora. We're paying...
Engaging the Overmarketed, Savvy Modern Consumer
Consumer loyalty is tough to earn, and it's only getting harder. Even if you have a great product or service, it may not be...
Brands We Love: TOMS Shoes
Shoes are not just a necessity or piece of personal style; they are a part of history. We've all seen some outrageous shoe trends...
Four Ways Merchants Can Protect Their Coupons (and the Negative Impact of Aggregators)
People love coupons. It's a crucial part of the Access business philosophy. An entire industry of daily deals is popping up because of it. There's...
Customer Loyalty Goes Beyond the Mainstream
The business world has figured out that if you spend a buck with them, it's cheaper to earn the next buck from you than...
The Doctor is Out in Dublin, Texas: A Lesson in Loyalty
Dublin Dr Pepper had a distinctly different flavor from the usual Dr Pepper I had tasted. That's because the Dublin varietal used Pure Cane...
Time for LBS to Up the Value
From 2009 until about a month ago, everybody knew where I was. Or anybody who might be interested. I was intensely devoted to location-based...
Mobile Coupon Usage Growing – Gateway to Mobile Payments?
Mobile Coupon usage is growing, according to a recent survey by eMarketer. Redemption has grown to the point where they expect over 35 million...
Five Questions to Ask Your Loyalty Marketing Partner
Access' VP of Corporate Marketing, Andrew Graft, was a guest on That Marketing Show. The topic was affinity and loyalty programs - what they...
Blue Skies at Access – A Look Back at May
We asked Ashley, formerly known as Intern Ashley, to look back through the past few months of data for trends and unique spikes in...
Brands We Love: Columbia City Ballet
Continuing our ongoing series of "Brands We Love," No-Longer-An-Intern Ashley moves beyond a brand to a different type of Access merchant: The Columbia City...
Confessions of a Social Media Complainer
Hi, my name is Brandon, and I gripe at companies via Twitter. When I feel wronged, or like I'm not getting attention, I run to...
Brands We Love: Danskin
This post, the third in a series, is brought to you by Access intern Ashley, who we've asked to provide some feedback on her...
Brands We Love: Carmike Cinemas
This post, the second in a series, is brought to you by Access intern Ashley, who is still a bit scared of having her...
Brands We Love: Gold’s Gym
This post is brought to you by Access intern Ashley, who is a bit scared of having her full name available for Google searching,...
Consumers: Don’t Make Us Work For Rewards
Mintel recently published the results of a survey on the benefits of instant redemption in reward and loyalty programs. The results emphasized the convenience,...
Would Your Company “Like” Your Customers?
Here’s a rhetorical question: If it were possible, would your brand “Like” every one of your customers? After all, there’s likely a few of them...
Why Access Scores Big with Major Retailers
Access’ addition of an exclusive offer from mega retailer GAP highlights our ever-expanding number of popular merchants now offering compelling deals on our discount...