Engaging the Overmarketed, Savvy Modern Consumer


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Consumer loyalty is tough to earn, and it’s only getting harder. Even if you have a great product or service, it may not be enough to win over the hearts of modern consumers, who is exposed to thousands of brand messages each and every day.

The secret? Frequent, relevant value communicated repeatedly over time. In other words, engagement.

Check out this infographic Access Development put together to highlight some of the challenges and solutions to customer engagement. Clicking the image will take you to a page where you can download our free eBook with even more solutions and examples of engaging modern consumers.

engagement infographic

Brandon Carter
Communications pro with Access Development, a loyalty and rewards leader with the largest discount network in the world. Expertise in public and community relations, copywriting and strategy. History of service with technology, sports, consumer products, non-profits and more.


  1. The well-known, but still disturbing, stats on bland loyalty programs and crushing volumes of ‘push’ messaging should be wake-up calls to how traditional marketing and advertising must adapt to the new realities of communication. Active content-sharing, dialogue, and inclusiveness – on an omni-channel basis – have all become critical to keeping customers, especially mobile Millennials, involved. That said, your last statement – “By communicating value to your customer on a regular basis, you stand to earn their loyalty and everything that comes with the lifetime value of a customer” – is perhaps the most appropriate. At the end of the day, it is still emotional trust, regular interface and inclusion, and high perceived value delivery that drives loyalty behavior: http://www.targetmarketingmag.com/blog/customer-centric-trust-based-relationships-humanity-emotion-profits

  2. It’s true – there are a lot of conflicting signals and measures out there, and consumers wield a bigger stick than they ever have. It’s all about being valuable. Thanks for reading and commenting.


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