Axel Schultze

Marketing Re-engineering and the new CMO

Social media spans the whole gamut from marketing, PR, support, product management and sales through the entire organization. Social Media became the new way...

How much do you stand out of the crowd?

Yesterday I had to search for some of my friends and for some I had the hardest time to find them and add them...

Brain reads photo in 1 millisecond

Why your photo is such a big deal There are many discussions about importance of the photo. But here is a piece of research we...

Twitter, Klout, Counter Intuitive Brand Reputation Strategies

Only people who care stand up and argue, defend, fight or otherwise make their position very clear. Interesting enough – the more disappointing a...

More social networks are coming soon

It appears that the software giant is game to reinvent itself and create a social media solution. While Microsoft still has the money –...

Apple never built a single phone – Smart phones will go away

Cell or smart phones will be the next consumer product to be obsolete. Apple never produced any phones, but always computers. The iPhone? Is an...

Google Plus – Failure & Future

I started as one of the first Beta users of Google+ with great skepticism. The main reason for it was because of a) Google...

LinkedIn – not really a social network anymore

Social networks like Facebook, Twitter, lately Google Plus have rapidly evolved over the past few years. Online interaction took center stage and having a...

Social Presence Management

When you start your social media engagement you probably start on LinkedIn or Facebook. You explore Twitter and maybe have already an account on...

Google+ what changes – a detailed review

Under the new Google Management – with Larry Page on the helm – things seem to change. Google+ is out and unlike the many...

Do you record every call, every meeting, every conversation?

Most likely you don't record every phone call you make. You probably also don;t put up a recorder on every meeting you participate in....

Dear Larry Page – Remember Innovation?

May I make a suggestion for your social media engagement? I personally don't believe Google+ will have a great impact other than some noise...

In Empire Avenue Social Capital Rules

Well – then here maybe a game you should consider exploring. It is actually much more than a game. Empire Avenue The general mechanic of Empire...

The rise and fall of social media projects

Sorry – I guess we crashed with our social media campaign While social media in business is in full swing and many companies are gain...

Managers over 40 with highly attractive social media assets

Social media is great for 20 somethings, social media is a marketing responsibility and earth is a disk. OK the older generation with managers above...

Facebook Deals vs. Groupon – a first comparison

Is Facebook a Groupon Killer? "Facebook Deals" was launched yesterday and is set to compete with Groupon, Both address the same target audience: Consumers who...

Anatomy of social business strategy

The days where social media for business is a "cost of doing business" with no need for an ROI are over. It is no...

14,000 open Social Media positions – no candidates

There are currently about 14,000 open positions for Social Media in all levels from Manager, Director to Vice President. However, companies search on average...

Open Letter to New York Times

Today I was pointed to one of your articles on NYT and wanted to comment. But that was not possible, readers apparently can't comment....

What do you expect from Google’s CEO?

Google CEO Larry Page made a bold move to encourage his team to get social. This is remarkable and the responses so far are...

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