Axel Schultze

Anatomy of a buzz

The anatomy of a well designed social media buzz is interestingly close to the anatomy of a virus – hence "viral marketing". CONTENT: You take...

Social presence, a mega asset (Part II)

In part I of this series we laid the foundation: a social presence being the sum of all your profiles and its evolution to...

This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits

What can you do with the new 'Secret Board' feature? When expanding the Pinterest boards a few application came to mind. An individual user may...

Social presence, a mega asset

So you are all over the social web; Facebook, LinkedIn, Twitter, participate in a bunch of groups, maybe several Twitter accounts, a Pinterest account,...

Reputation of sales people continue to decline

Reputation of sales people has rapidly decliened over the past few year. 20 years ago the sales teams were celebrated heroes in almost all...

Creating a Social Media Strategy Handbook

95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their...

What the 1% successful sales people do differently

Sales is undergoing the most massive changes since many decades. Compare it to the change from Hawkers tray to selling in tie and suit....

Thousands Of Social Media Agencies/Managers At Risk

I recently wrote a post "Over 70% of Social Media initiatives FAIL". I received more personal responses on that one post than on all...

Over 70% of Social Media initiatives FAIL

Here is what happens: Customer: We need to get our number of fans up, some more follower and some really hot buzz campaign. We need...

Social Media Acceleration with Partner Channels

Expanding market reach has always been one of the biggest advantages of indirect partner channels. And in the Social Media age this is no...

Growing the mid market – improving the US economy

A healthy mid market is part of the secret sauce for a well oiled economy. In Germany, one of the most stable economies in...

Top 15 Social Media Rules for Business Leader

If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks: You are connected with, or are...

Social Media Time Management – Are you ready – Part I

How can you build a trusted network without spending hours and hours each day? How is it possible that some high ranking executives...

Social Media 2004 – 2040 – At just the tip of the iceberg

We talked to several people, business owner, marketing manager, social media practitioner what they would really love to see down the social media road....

No.1 reason why social media strategies fail

If you are listening to 1,000 social media practitioner you get 1,000 different ways and ideas how to deal with social media. Typically just...

A Social Media Strategy is like Sex – those who have it don’t brag...

My friend Bob Thompson wrote an intriguing post about the status of Social Media, which in turn sparked this post. Basically those companies who...

Twitter for total idiots

I began tweeting being an executive of my former company – I remember what it was like when I started ;) If you google "how...

Social Media Intel

Thought I'd share this video showing what market leader Intel thinks about Social Media and how they help their team to adopt and successfully...

Why SEO will be gone in 5-10 years

SEO (Search Engine Optimization) helps businesses and obviously also individuals or any other group to be found in the Internet. And as long as...

Pinterest – a Flickr killer? A definite YES

Pinterest is popping up all over the place. Is it just noise of some early adopter freaks? No it is not. Pinterest is a super...

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