Axel Schultze

Anatomy of a buzz

The anatomy of a well designed social media buzz is interestingly close to the anatomy of a virus – hence "viral marketing". CONTENT: You take some important piece of content. That is what is carried around. Make sure it is well structured so it won;t...

Social presence, a mega asset (Part II)

In part I of this series we laid the foundation: a social presence being the sum of all your profiles and its evolution to a very significant social asset. That asset is constituted of the networks you developed, the content you shared, the trust...

This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits

What can you do with the new 'Secret Board' feature? When expanding the Pinterest boards a few application came to mind. An individual user may have a lot of things they want to keep entirely private, just for themselves, or sharing it only with family...

Social presence, a mega asset

So you are all over the social web; Facebook, LinkedIn, Twitter, participate in a bunch of groups, maybe several Twitter accounts, a Pinterest account, you share your updates via Scoop.it, put some good links onto StumbleUpon and so forth. Oh you are on G+...

Reputation of sales people continue to decline

Reputation of sales people has rapidly decliened over the past few year. 20 years ago the sales teams were celebrated heroes in almost all businesses in the western world. Highly skilled and well trained sales people brought a lot of business which was responsible...

Creating a Social Media Strategy Handbook

95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering customers to share that reason and turn it...

What the 1% successful sales people do differently

Sales is undergoing the most massive changes since many decades. Compare it to the change from Hawkers tray to selling in tie and suit. Or the transition from horse drawn carriages to taxis. Yet 90% of the experienced sales people will deny that change. Here...

Thousands Of Social Media Agencies/Managers At Risk

I recently wrote a post "Over 70% of Social Media initiatives FAIL". I received more personal responses on that one post than on all posts I wrote in the past 5 years together. It inspired my to write this response to the overarching question:...

Over 70% of Social Media initiatives FAIL

Here is what happens: Customer: We need to get our number of fans up, some more follower and some really hot buzz campaign. We need some agency who can really deliver. Agency: We can do that for you. We have people who setup your presence,…

Social Media Acceleration with Partner Channels

Expanding market reach has always been one of the biggest advantages of indirect partner channels. And in the Social Media age this is no different. It is actually an advantage like no other if that force can be unleashed. We all learned, Social Media is...

Growing the mid market – improving the US economy

A healthy mid market is part of the secret sauce for a well oiled economy. In Germany, one of the most stable economies in the world, 99% of all businesses are mid market companies, mostly privately owned and employing 70% of all people. Also...

Top 15 Social Media Rules for Business Leader

If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks: You are connected with, or are following the wrong people. What you read is who you connected with If you are not sure how much time…

Social Media Time Management – Are you ready – Part I

How can you build a trusted network without spending hours and hours each day? How is it possible that some high ranking executives from Billion Dollar companies spend time in the social web while somebody working in the trenches cannot? Why chose other...

Social Media 2004 – 2040 – At just the tip of the iceberg

We talked to several people, business owner, marketing manager, social media practitioner what they would really love to see down the social media road. We then tried to draw a trajectory from where we are, what people dream of, and where it may go....

No.1 reason why social media strategies fail

If you are listening to 1,000 social media practitioner you get 1,000 different ways and ideas how to deal with social media. Typically just tactical ideas, most of them start with how you can use certain tools and a variety of other inputs. Once you...

A Social Media Strategy is like Sex – those who have it don’t brag...

My friend Bob Thompson wrote an intriguing post about the status of Social Media, which in turn sparked this post. Basically those companies who have a brilliant social media strategy don't brag about it. And the reason is simple: Why should you share some...

Twitter for total idiots

I began tweeting being an executive of my former company – I remember what it was like when I started ;) If you google "how to use twitter" you'll receive over 10 Million results. Brilliant tips and tricks how to set it up, how...

Social Media Intel

Thought I'd share this video showing what market leader Intel thinks about Social Media and how they help their team to adopt and successfully use Social Media. I only hope it is encouraging their team not scaring it off. Unfortunately it is loaded of things...

Why SEO will be gone in 5-10 years

SEO (Search Engine Optimization) helps businesses and obviously also individuals or any other group to be found in the Internet. And as long as people search for a product not knowing their name or a technology, not knowing its source or a solution not...

Pinterest – a Flickr killer? A definite YES

Pinterest is popping up all over the place. Is it just noise of some early adopter freaks? No it is not. Pinterest is a super fast growing content sharing platform that competes with Flickr, Picasa and the likes. Now recently Pinterest is coming very close...

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