Amanda Wilson
Amanda Wilson
Amanda Wilson is the VP of Global Marketing at MobileBridge, the leading provider of mobile app engagement automation solutions. Her experience blended across marketing, product and sales drives her passion for helping companies market and sell their products through SaaS technology. She has previously held marketing leadership positions at Qvidian and Acquia.
What We Have Here is a Failure to Communicate
Our need to communicate is fundamental. We are fascinated by how past eras were able to effectively communicate with one another when contemporary tools...
Beware of Creating a Bigger Gap
As a marketer, I read a LOT of content. I’m an uber-consumer of blogs, whitepapers, guides, infographics, videos and anything else you put out...
Pitfalls to Avoid When Implementing Salesforce.com
Last week I had the pleasure of attending the 2014 LIMRA Annual Meeting in New York City. As anticipated, the event was full of...
3 Ways Sales Operations Can Be More Strategic With Sales Leaders
The role of sales operations is continuing to evolve. A title you might not have even heard of 5 years ago is becoming a...
Change Happens. Put it to Work in Your Sales Organization.
With the ease of summer coming to an end, it’s time for us all to take a deep breath and welcome what’s coming: change. In...
Let’s All Agree – the Need for Dynamic Guided Selling is NOW
Information overload is a thing of the present and future, creating pickier consumers and accelerating the need for superior customer service. SiriusDecisions published an...
Transform or Die – Reflection on SiriusDecisions Summit
The Q team just returned from three days of sessions and conversations at SiriusDecision’s Summit in Orlando, FL. Besides the typical content-packed agenda of...
BREAKING NEWS: Buyers Have Changed
Is anyone else tired of hearing “the buying journey has changed?” It seems like every article or blog I read about shifting the sales...
The Agile Selling Imperative
Today’s sales teams are overburdened with the information they need in order to be successful. In an ever-evolving marketplace, buyers have evolved – but...
Accelerating Sales Rep Ramp-Up: 3 Strategic Approaches
Sales is the only profession where we hire someone and expect them to not be fully productive for anywhere from 6 to 12 months....
Don’t Use Content as a Substitute for a Conversation
Organizations have been “enabling” sales teams with collateral and sales tools to the point of burdening them with too much information, never mind where...
Innovators in Financial Services Crush Sales Execution Challenges
In a previous post, I outlined the trends affecting financial services organizations today, and the impact they’ve had on sales, marketing and distribution teams....
The Sales Execution Challenge in Financial Services
There are unique sales challenges facing the financial services industry today. Advisors are under pressure to respond to a consumer audience that is more...
New Year, New Challengers
This time of year, we have the privilege of hearing what our customers are planning for their sales kick off meeting and what they...
Dreamforce & Sales Execution
It's been a whirlwind couple of weeks! It's event season and Qvidian has been busy around the world attending some of the leading business...
Stop Enabling and Start Executing: Value-add Conversations
I used to be an enabler. Now I know better. For many years (more than I like to admit!), I've supported B2B sales teams in...
Killer Sales Kickoffs: How to Make Them Stick
It's that time of year again! Quarter close, holidays, year-end close, 2014 planning, and annual sales kickoff time! I for one love sales kick-offs. Maybe...
Sales Execution Harder Than Ever in Healthcare (Insurance)
The healthcare industry seems to be in a constant state of change. The impact of federal and state regulations forces healthcare providers and insurers...
Twin Pillars of Sales Success: AGI Webinar Recap
Last week, we organized a live webinar discussion focused on the Twin Pillars of Sales Success: Vision & Execution with Eric Maurer and Kyle...
Driving Change to Build a Value-Based Sales Culture
Last week, I attended the Alexander Group's (AGI) regional forum in New York City. An intimate event, it brought together sales leaders from some...