Developing the perfect mobile app requires lots of effort, especially if it is going to be based on the needs of end-user. However, creating the ideal app is not the sole prerequisite for achieving success in the mobile app marketplace, rather it should be well-defined and stand out to the prospective users. Otherwise, it might be just another ordinary app on the app stores.
Here are 9 major tips to help make your app stand out in app stores, and this is according to the expertise of professional app developers India.
1. Promote Your Mobile App
One major way to alert users to your app is by promoting your mobile app on your own website. This is the simplest form of promotion for most mobile app development companies.
Other ways to do this is by including a message on your website informing users about the possibility of downloading a dedicated app. This message can appear on the user mail redirecting them to another site where they can download the app or appear as a bar situated over the content of your website. Both options can also be used at the same time.
2. Description of your App Should be Flawless
Your mobile app description should be an aesthetic, practical, and simple to understand. It is imperative to get users to download the app without unnecessary delays. The app must be neither too long nor too short, and you must define your target audience before formulating the description of your app. This will help you find the right keywords and create a flawless description. Remember that users’ needs tend to change as regard their age and profession.
3. Offer the User Some Profits
When advertising your mobile app, it is important sometimes to motivate users to download it by offering them some bonuses. This will trigger their purchasing decision especially when they know they stand to gain something from buying. Here are a couple of things you can use to entice them:
– An opportunity to win a prize
– A discount coupon
– A loyalty program and special offers for app users both online and offline
In advertising a mobile app, try not to limit yourself to just the virtual forms of marketing. Rather take part in trade and workshop events where you are allowed to showcase and promote your product. Such events give you the opportunity to present your product in a much more attractive and different light, which can earn you a significant number of prospective clients.
4. Have a Visible Present on Social Media
Mobile app developers and owners are often undervalued by social media channels, which is a very bad look. This day, you can come across anyone who doesn’t have an account on one of these sites. Facebook, for example, promotes an advertising message that encourages you to install a mobile app. The way it is integrated into the line of news no doubt pushes the user to download the app.
Record have to show that this form of advertising is very effective and at the same time, affordable.
5. Get in Contact with Clients
During your marketing campaign, you can utilize any of the cheapest tools available for effective results. If you have a contact list of your previous consumers, encouraged them to download your new product by sending personalized messages. They are likely to trust the brand and will want to download the app.
6. Measure the Results
Any money you spend on advertising is an investment that should generate profit in order to be paid back. Which is why it’s advisable to monitor your marketing channels, verify if they bring in any loss, and which of them generate the highest profits. This will help you to plan your marketing expenses more effectively, restrict any that’s not profitable and only invest in the best promotion strategies.
Ways to measure your results is by going through the conversion rate to know the number of people taking the expected action out of the total number of those who were motivated to do so.
With this, you can be able to calculate how profitable the ad is, and if it is very profitable, then your marketing actions should be gear towards meeting the recipient at the right place and at the right time. But if the conversion rate is constantly at an all time low despite series of measures, then you need to improve on the functionality of the app.
7. Google Adwords
Google advertising system let you display sponsored links in the cooperating sites that participate in their Google AdSense program and Google search engine. With this, your app can be advertised by developing an app download ad or in AdWords through a link in a text ad. The first option allows potential users access to your app and website as well.
In the text ad, you will find a heading, which redirects to your website and a link to the app. Clicking on it initiates a download or leads to the description of your mobile app on the app store (Apple App or Google Play stores). Nonetheless, if your primary objective is to increase the number of downloads, app ads may be a perfect choice, being that they exclusively contain a link which makes downloading easy.
8. Ads in Mobile Apps Sell More
Statistics have shown that ads in applications amount to 50% bigger sales and 75% higher conversion rate than mobile websites. This undoubtedly proves that mobile app users are more likely to download a new app than people who hardly use them. Apps are usually seen as sources of entertainment and information, which makes it the reason users are easily influenced by marketing messages.
9. Get an Action Plan
Make an effort to plan in details your entire marketing campaign ahead before launching your mobile app in the app stores. It is best to give yourself time to achieve desired results, that way your promotion plan will not compromise your budget and your marketing strategies will be clearly defined. When planning your budget, do well to state clearly the maximum cost for each method which will be used to attract users. It is advisable to put a marketing action plan first before the launch of the mobile app. This will help get you all the necessary attention needed to show your product to the world, all of which will reflect positively on the initial conversion rate.
Developing the perfect mobile app, meeting the needs of the users as well as successfully advertising it is not a small task. But with the help of professional mobile app developers, you can be able to make the whole process of designing and showcasing the app to meet users needs possible.