Leads are the lifeblood for any lawyers and law firm, and trying to get attention in such an intensively competitive market can get difficult. However, while lawyers and law firms used to have very limited options as far as publicity goes, the digital world gives them a prime opportunity to advertise their services to a wide audience for a fraction of the budget.
It doesn’t mean that it’s easy, and a lot of attorneys have already learned how to use this tool and excelling. But you can still manage to stand out and use online marketing to generate publicity and leads to your law firm and services if you know how to differentiate yourself. Here are some of the best online lead generation techniques for law professionals.
SEO is short for Search Engine Optimization and is exactly what it sounds like. It is the science of getting optimal visibility on search engines whenever people conduct searches.
A large portion of your SEO strategy should focus on your website. Things like page speed, navigation, and user experience will all have an influence on your visitors’ habits, and a site that projects a bad experience will be penalized by Google.
The other is creating relevant and highly valuable content that will be liked and shared. This, in turn, will generate organic mentions of you and your site, which is one of the most powerful tools to boost your search engine results. This is why your main goal should be to disseminate as much valuable content as you can on the right channels.
If you’re a car accident lawyer for instance, you could create content on everything from what to do after an accident, to how to deal with insurance claims or just information on car insurance in general. This will allow you to touch on many aspects and cast a wider net. You’ll also be able to build a name as an authority in your niche and build trust by showcasing your expertise.
Pay Per Click
Pay per Click is another great way law firms can get leads. Pay per Click allows you to bid on particular keywords, and have your ad pop up alongside organic results every time someone conducts that search.
What’s great about this is that you only have to pay if someone actually clicks on your ad, so you’re actually paying for high quality targeted traffic. However, know that the law niche is very crowded, and you have to be able to know how much you can actually bid on keywords. Also, don’t forget to use your competitors’ names as well as it will allow your ads to be displayed anytime someone searches for them.
Start a Podcast
Do not dismiss the power of the podcast. This is a great way to reach a whole different audience and build authority. It’s also a great way to talk with people from all walks of life and industries. You could provide valuable insights on law, and even have some of your episodes blow up because you had an interesting guest or discussion.
These few techniques are great for any attorney or law firm that wants to make a name for themselves online. Most of these are accessible for any law firm and could result in high-quality laser targeted leads for your services fast.