Why is this Quirky.com man talking about Luxury and Gen Y together? | In My Opinion


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Social Media Academy NCP Model

One way to move social business forward is to be social yourself. That means following a practice model like I do from the Social Media Academy for NCP – Network, Contribute, Participate. Its hard work to do all three steps, but each one is critical to your success personally, and by extension to your organization. One of the ways I participate is to spend some time each week reading and commenting on blogs and shared content on the web. Here are a few of my responses from the comment sections.

What’s Quirky and why is this man talking about Luxury and Gen Y together?

Comments on L2 conference Video of Ben Kaufman, CEO of Quirky.com on the subject of Social Product Development:

WSS: I had the great opportunity to meet Ben in person at the #CoCreatePDMA, Social Product Development Conference. Wonderful guy with vision, passion, and too many good ideas for one head. He is working to make ideas real, and make money to boot. Seeing and hearing Ben talk about Social Product Development and the stories he has to tell about ideas taken through a process all the way to Bed Bath and Beyond to be sold, enlightened me on where social can really extend entrepreneurs into real production, also help, those without all the finances, a chance to succeed.

I Will Never Hire a “Social Media Expert,” and Neither Should You

Peter Shankman can be brash and annoying. He seems to get away with it. Sometimes, a blog post is written just to get reactions as this one did for me.

Shankman: “I was going to call this article “All “Social Media Experts” need to go die in a fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a “Social Media Expert,” don’t even bother sending me your resume. No business in the world should want a “Social Media Expert” on their team. They shouldn’t want a guru, rock-star, or savant, either. If you have a “Social Media Expert” on your payroll, you’re wasting your money. Being an expert in Social Media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge. Social Media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind it as a sign upon your hands and upon thy gates. Social Media, by itself, will not help you.”

WSS: “Harsh!
Point 1: I speak to corporations and groups on the topic of social media in the business to business space. I have never used the word expert or guru in my materials I have supplied. They always stick it in. I always rephrase and explain I am just someone who is spending 20 hours a day trying to keep up with the social media channel and integrate 30 years of experience in business development and marketing with cross functional teams.

Point 2: In the social space, there is a saying “speed is more important than perfection.” Sometimes that means less time for proof reading and some feel that is justification. However, I would never want to work for a company where a boss wrote such a negative statement on a resume (and returned it to the applicant) I hope she/he loses a job when they forget to dot an “i”.

Point 3: Somehow social media makes people think they can be so transparent that they are rude, hurtful and hateful, even if they write with perfect grammar and punctuation.

A sales engineer working on better writing skills but always willing to hire a professional.

Can the SPAM

In response to Barbara Giamanco talking about SPAM in our social media

Giamanco: “If you’ve ever read a blog post of mine, heard me speak or follow some of my musings on LinkedIn and Twitter, you know that I really hate it when I receive sales spam in my email and/or LinkedIn inbox from people that I do not know. Whether it is a cold call or a cold email, it is still cold. The effective use of technology presents huge opportunities for the savvy salespeople who get it. These rock stars know that using social media gives them an avenue for building relationships and demonstrating expert credibility BEFORE sales opportunities present themselves. There are however, too many salespeople using technology as a way to send the same boring, boilerplate sales spam to anyone with an email address.

WSS: Barbara, this post really hit home for me because I am getting slammed with LinkedIn Sales SPAM. Here was the latest – someone sent me a invite with a custom message (seemed fair enough and it was with a company I might want to learn more about), which I accepted with a reply message that I look forward to see his activity on LI. The next day I got an email SPAM sales letter that I ignored since I didn’t ask for any of the materials or have the time. The following day I got a phone call from a middle east country with a sales pitch. This is happening more frequently since the “sales” teams are getting shut down on email.

I hate to see LinkedIn get abused this way. I am going to start build a wall of shame for these sales SPAM emails so I can generate an example post like this! Thanks for reminding everyone on the sales side not to “be that guy.

How did you participate in your social ecosystem this week? Share in the comments.

Republished with author's permission from original post.

Wendy Soucie
Wendy Soucie provides clients a unique perspective on social business strategy across an organization. Wendy applies and follows specific social media strategy and methodologies for assessments, network growth, contribution, participation and execution. She is a certified social media strategist, Social Media Academy (Palo Alto, CA). She is an accomplished trainer and keynote personality speaker.


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