What makes an effective banner ad design?


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Banner ads are an important part of every successful online advertising campaign; they should be effective and catchy so that a user is left with no option but to click it. With ever growing competition in the industry, many interesting ads are available on websites; and it has become extremely difficult to get your banner advert noticed.

So how to design an ad that gives maximum clicks or what makes an effective banner ad design, well if such questions are rattling in your minds then check out the points given below and consider them while designing banner ads.

Eye Catching and Appealing
Banner advert should be very appealing. Successful ads are designed with stunning animation, sound or video with perfect timings to capture the attention of users. Use subtle animations that look good and decent, and avoid flashing thousands of time because it causes banner blindness and makes it useless. A good banner should be looped at a normal speed and should freeze at the essential point.

Information and Honesty
Banner ad should reflect a clear idea of your business, your products or services and why you are different from your competitors. The ad should be clean and honest, your priority should be to gain the trust of buyers so don’t mislead them with false claims just to increase your sales.

If you want your banner ad to be effective, be careful while choosing colors and fonts. Your advertisement should be easily readable by everyone, a font size of 18 and Ariel looks good on banner ads.

Call to action
Banner advert should have call to action, so use words like “Click Here”, or “Go”, or “Enter” while writing your advertisement.

Fast download time
User is always in rush, he won’t wait for your advert to load, so your banner ad should download very fast ideally before anything else so that the first thing that user see on a webpage is your banner ad. This will increase the chance of clicking.

Error Free
The most important point after making a banner ad is to check and make it free of errors. A good advertisement should not have any mistakes; it leaves bad impression on user.

After proof reading, the first thing you should do is to search for websites that contain relevant content; this will be helpful in attracting your target audience.

Competition makes things better so keep comparing your stuff with that of your contenders to get the points that you may have missed out.

Zain Abbas Devraj
Zain Devraj is the professional SEO Strategist and contributor of MISSION14 LTD, UK. Also working as SEO Director at Innovative Digital in Oman. He loves to write what he think and express in his daily life and digital interest.


  1. Hello Zain Devraj,
    I read your blog about making effective banner ads and your are very well describe some best important points for making it. Banners and signs have a much bigger effect on the success of business. Poor quality as well as non- existent banners can bring about smaller sized crowds of people, perplexed guests, and a lesser number of gross sales.


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