A Blog is a discussion of information and ideas surrounding your product or service. Blogs are very powerful and allow visitors to interact with your website and ideas. I personally feel every website needs to have a blog, and a strategy. Their are many platforms you can choose from some of the most popular like WordPress and Blogger to ones built within a content management system. Just make sure you have full capabilities for the following:
- Content editing. Control and edit your content without a designer.
- Content tagging. Categorizing your topics will allow for easy of use and a better experience for your users.
- User commenting. This is what a blog is all about, interacting. Just make sure you have an admin to approve and reject comments.
- Social sharing. The best way to spread your posts is to allow for visitors to click a button and share with all the major social channels.
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