Social media has no longer remained just a socializing platform. It has evolved into a powerful marketing platform helping businesses boost brand awareness, attract qualified leads and increase their sales for more conversion.
Businesses that have strategically used social media as a marketing tool have seen positive results in achieving their goals. And why wouldn’t they? 43% of people use social media to research things to buy.
So it makes a lot of sense to add social media marketing to your marketing strategy. However, simply doing that isn’t enough. To get the desired results, you need to know the best timings to post that will help you maximize your engagement.
If you’re not sure what’s the best time to post on social media, this post is for you. We’ll talk about it in the following section to help you understand when to post on various social platforms. In doing so, we’ll look at Facebook, Instagram, and Twitter.
But before that, we’ll quickly check out the best time to post on all social media platforms in general and then focus on individual platforms.
So let’s get started.
Best Time to Post on Social Media in General
So what’s the best time to post on social media?
According to experts, mid-week mornings are the best time to post on social media, irrespective of the platform. By mid-week mornings, I mean Tuesday – Thursday at anytime between 9 am – 10 am.
People are most active on social media at this time. And posting at this time can attract some major engagement for your posts.
Sundays are generally considered to be the worst days to post on any social platform. People like to spend their Sundays with their loved ones or do what they like best. And scrolling through social media might not be a priority on this day.
So even if you post something online on this day, you’re most likely to get the least engagement.
Let’s now look at each of the platforms separately to have a better understanding of the time to post.
1. Facebook
Attracting good traffic on Facebook is not tough. But attracting relevant traffic on this platform can definitely be challenging. The good news is that owing to Facebook’s huge user base, even with little effort, you can easily draw some solid traffic to your business.
You can easily do that by publishing your content at the right time. So what is the best time to post on Facebook? Earlier, people used Facebook in mid-mornings.
But according to experts, this timing has now shifted to early mornings. Now, if you think that 6 am is early, you’ll have to reconsider. It has been observed that most active FB users are online Monday through Friday at as early as 3 am.
People are also actively engaging from 10 am to noon on Tuesdays. So publishing at this time can get you some good engagement right away.
Remember, the more engagement you have; the more visible your posts will be. And more visibility means more engagement again.
If you’re looking for a time that’ll get you the least interaction on FB, then Saturdays are the days to avoid.
2. Instagram
Instagram is another amazing platform that can get you great brand exposure and attract relevant leads to your business.
This platform can be a wonderful source of traffic if teenagers are your target audience. Unlike Facebook, Instagram is extremely popular amongst teenagers.
Also, it’s interesting to note that 130 million Instagram users tap on shopping posts each month.
With such a huge number of Instagram shoppers, imagine the benefit you can have if the platform is utilized well.
So when do you post on Instagram to achieve the result you’re looking for?
There are different timings in which you can post on Instagram for massive engagement. For example, 11 am on Mondays, 10 am – 1 pm on Tuesdays and Wednesdays, and Thursdays and Fridays at 10 am – 11 am.
3. Twitter
Twitter is another very important social media platform that you can use for marketing your business. So you can’t ignore the time in which you post on this platform.
Twitter users are more interested in news, updates, and viral memes. And people are seen to be the most active on Twitter during mid-mornings and middays throughout the week. Of this, 9 am on Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays are when they are most active on the platform.
Another important point to remember here is that most Twitter users are inactive on Sundays, so it may not be a great idea to post on Sundays.
So now you know the best days and times when you can post on your favorite social media platform to boost your conversions. Let us know which platform is your favorite for promoting your business. We would love to hear from you.
