It all started well back in 1999, By Mike Lazaridis (Founder of Research in Motion (RIM)) the manufacturer of blackberry devices invented the idea of super app. At the Mobile World Congress 2010, Lazaridis said about apps that could talk to each other. For example, an end-user watching at an eBay auction could then automatically sync the app with the mobile’s calendar so he could get a reminder when the auction is about to end.
Super apps build a single platform for a wide range of products and services. It creates a tech ecosystem where users’ time is respected and customers don’t have to use different apps for different services. Users will be very loyal to an app that is easy to use, friction-free, functional, provides good services and allows for a versatile experience.
What Is a Super App?
Super app is a platform developed by a company providing various services under one roof. For instance, China’s WeChat, which commenced as a messaging app, expanded into payments, cabs, shopping, food ordering, cab services and became a super app. Indonesia’s Gojek, which is for ordering food, commuting, digital payments, shopping, hyper-local delivery, receiving a massage, and many more.
The Super App allows mobile users to utilize the service of third-party merchants without downloading individual apps. Comparing the physical universe of a super app would be the malls, which allows retail space for various stores and brands across the business.
Through just a single super app, you can easily text with friends, order food, call a taxi, shop online, transfer money, and many more.
Super apps are the future as it saves customers’ time & efforts as well as saves phone storage & internet usage. So if you are planning to expand your business with our super app, then you are in the correct place. Here will discuss the multiple services which you can offer in the super app.
Let’s have a look,
1. Ride-Hailing:
It won’t be wrong to say that the idea of Super App today is at a similar stage where on-demand service providers around the globe are slowly realizing its importance. The ride-hailing with super app businesses are booming worldwide. We chat, Grab and Gojek are the top success names of the super app.
If you wish to launch a super app like gojek you better get the dedicated software development team to get you on Everest of success. The super app of today’s time is most relevant for taxi businesses. In the time of COVID-19, where overall ride-hailing services are looking for ways to compensate their losses, the super app is the perfect answer to that.
2. Car Rental:
Car rental companies serve people who need a temporary vehicle, for example, people who do not have their car, and passengers who are out of town, or damaged or destroyed vehicle owners who are waiting for repairs or insurance compensation. The increasing demand for rental cars is increasing the need for global car rental services. Therefore, it would prove to be the best idea to enable the car rental service in SuperApp.
3. Food Delivery:
As digitization at peak people are diverting towards on-demand food delivery apps. In India Zomato, Swiggy & uber eats have tasted success. Paytm, PhonePe & Amazon Pay included all major food delivery services in their app from that single app user can search, place an order, and make the payment without having the app of a particular food delivery app.
4. Pharmacy Delivery:
In the last six months, Due to covid-19 E-pharmacies have gained a tremendous user base. These industries collaborated with a super app platform to deliver medicines at the doorstep.
5. Cargo & parcel Delivery:
Manage your cargo and parcel delivery business seamlessly with the on-demand solution of the super app. you can better tracking, live status, expected delivery of cargo/ parcel from a single super app.
6. Grocery Delivery:
All big players such as Walmart, Amazon, Flipkart, and Reliance are in a queue to dive into the on-demand super app on their single platform. Mukesh Ambani led Reliance JIO already providing all grocery items at the doorstep from JIO app called JIO mart.
7. Financial & Utilities Services:
To begin with on-demand super app solutions you cannot forget to give access to your consumer of financial services such as to send and receive payment, paying electricity, gas, broadband, DTH, and credit card bills. Even government tax payment can also be a great idea to include while initiating to build a super app.
8. Insurance Service:
People are proactive towards getting insurance for multiple purposes such as digital fraud, the concern of accidents, or worry of covid 19. Around the globe, millions of people get insurance policies. All-in-one super app can become super handy and fast to get an insurance policy at your hand. Acko insurance company has partnered with multiple super apps to attract the audience.
9. Transport & Travel:
An ideal super app must have all multiple travel services such as bus, metro, train & flight booking that can be used for booking, PNR status, and live status of travel media.
10. Entertainment:
Today’s Generation Z is very much fond of online streaming, listening to music, podcasts & web series. Expand your business with a Super App that helps to manage premium music subscriptions, booking movie tickets, access to OTT platform, sports update, and the latest newsletter at a single tap.
Conclusion:
The craze towards super apps and a marketplace approach will remain strong within the future. The advantages of pursuing this lead are pretty clear: by connecting independent types of services into a single ecosystem, businesses can create valuable synergies resulting in greater user satisfaction, sustainable business growth, and higher revenues.
