A lot has changed since the early days of the Internet.
But one of the major things that has changed is customers trust in websites.
Here’s the thing:
If youre website isn’t trustworthy, or even lacking specific types of information, your business will struggle. Customers won’t visit. Leads won’t be generated. And more importantly, no money will be going into your bank account.
And it all boils down to one thing:
The credibility of your website.
The truth?
Nobody wants to assiciate themselves with someone that isn’t trustworthy. And the more credible you are, the greater your business will ultimately do.
Surprisingly, it doesn’t take a lot of effort to make your site credible either.
Here’s a few interesting facts:
– 75% of customers believe that the types of trust logos you use on your site determines if they’ll purchase from you
– 92% of consumers say they’re more likely to trust word-of-mouth and recommendations over other forms of advertising
– 42.5% of people cited “poor spelling and grammar” being one of the main reasons they don’t trust a site
– 46% of customers believe that a real image of the business owner increases the websites credibility dramatically
Interesting, right?
And that’s just the tip of the iceberg. In fact, there are actually 53 different factors that consumers use to determine if a website is credible.
And in this infographic, which was created by Content Ranked, we single out some of the more important credibility factors to really focus on.
So if you want to grow your business and define your image, check out the infographic below to get an idea of what you’re already doing, and especially what you still need to do to make your website more credible.
