Wearable Brain Analyzer – measuring the cognitive customer experience


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Hitachi are releasing a wearable device that measures brain activity.

The wearable encephalometer (a device to monitor a brain) uses far-red light and is set to sell for just over $100,000. The mobility of the device could open up opportunities for consumer research, where organisations can actively measure the Customer Experience an individual is having on not only an emotional level, but also a cognitive level.

This can be an opportunity for us to deeply measure what the customer is really thinking, as they are experiencing your organisations product or service. Minute details can be measured, variables can be introduced and results can be compared.

Although we can’t expect our customers to put one of these headsets on as soon as they enter our store, i’m certain they will interest some organisations in being used for specific trials.

The device is set for release in in July 2010.

image courtesy of TECH ON

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Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


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