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In his book To Sell is Human Dan Pink puts forward a simple idea.  Whatever your walk of life you sell things:

  • My wife sells doing the dishes to me
  • I am selling ideas to you
  • You sell projects to sponsors

Every day we try to coax, cajole and convince people to do something for us.

So here is a tip for your next sponsor update / project briefing / meeting with your boss.


Not wait as in postpone it and put it off (though this is tempting for discussions with my boss), wait as in ask yourself…

Why Am I Talking?

Are you really sure that what you are saying is helping you?  Wouldn’t you learn a whole lot more about getting what you need from the person you’re talking to if you just listened to them?

WAIT as in sit down and shut up

It might just help you sell your next big project.

P.S. I tagged this post “do as I say, not as I do”

We have two ears and one mouth so that we can listen twice as much as we speak ~ Epictetus

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Image by moonux

Republished with author's permission from original post.

James Lawther
James Lawther is a middle-aged middle manager. To reach this highly elevated position he has worked for many organisations, from supermarkets to tax collectors and has had multiple roles from running a night shift to doing operational research. He gets upset by operations that don't work and mildly apoplectic about poor customer service.


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