Marketing is moving fast, and its leaders must be able to keep up or risk falling behind in the blink of an eye. Some 76% of marketers agree that our field has evolved more in the last two years than the previous 50 put together. Even a top performer who was on the cutting edge of their field a a few years ago can easily fall back to the middle of the pack if they’re not constantly vigilant about learning new skills and improving their work.
When a key marketing executive is out of date, they hold back the entire business. But in the hectic day-to-day operations of marketing, it can be difficult to identify a weak link that needs reinforcement or, potentially, replacement.
The president of my company, Bob Van Rossum, has spent years as a marketing executive recruiter engaging and interacting with marketing leaders of all kinds and at all levels. While every case is unique and needs its own consideration, he’s found a few consistent indicators that can serve as red flags that things aren’t right and need special scrutiny from the highest level of business. I was able to get Bob in front of the camera to share his thoughts on the matter; here’s what he had to say:
