Top On-Site SEO Factors That Matter Most


Share on LinkedIn


It’s no secret that SEO has changed a lot over the past few years. What worked to rank a website in search engines even just a couple of years ago is now largely outdated and no longer effective. So, what does that mean for your website’s SEO? In order for your website to rank well on Google, you need to make sure it is optimized for search engines. This means that your website should be easy to read and understand for both humans and robots.

On-site SEO is critical to the success of any website. By optimizing your website for the search engines, you can increase your chances of ranking higher in the search results and driving more traffic to your site. While there are many factors that contribute to a successful on-site SEO strategy. In this article, we’ll be taking a look at the top on-site SEO factors that will matter most in 2022 so that you can make sure your website is prepared.

1. Content

Content is one of the most important on-site SEO factors. Your content needs to be well-written and relevant to your target audience. It should also include relevant keywords that you want to rank for. In addition, your content should be updated regularly to keep it fresh and relevant. Website content is essential for any business that wants to rank higher in search engine results pages (SERPs). Not only does quality content help to improve your SEO ranking, but it also provides value for your website visitors and can help to convert them into customers or leads. In this article, we’ll show you how to optimize your website content for SEO and how to create high-quality content that will help improve your SERP ranking.

How to Optimize

1. Use keyword-rich titles and descriptions. When it comes to titles and descriptions, make sure to include relevant keywords that you want to rank for. This will help search engines understand what your content is about, and index it accordingly.

2. Use keyword-rich anchor text. Another way to help search engines understand your content is to use keyword-rich anchor text when linking to other pages on your site. This tells search engines what the linked-to page is about, and can help improve its ranking.

3. Make sure your content is well-written and informative. In addition to being keyword-rich, your content should also be well-written and informative. This will not only help with SEO but also keep visitors engaged on your site.

4. Write for your audience first: It’s important to remember that you are writing for your target audience first and foremost. Keep them in mind when creating content and addressing their needs. Your goal is to create content that appeals to their interests while also providing value.

5. Keep it all under the same roof: If you have a website, make sure all of your blog content is hosted on the same domain. This helps with SEO as search engines will index all of your content together, making it more likely to show up in search results.

6. Promote your content: Once you have great content, make sure to promote it! Share it on social media, send out an email blast, or even just mention it to friends and family. The more people who see your content, the better chance you have of ranking higher in search results.

7. Keep your content fresh and relevant. One way to keep your content fresh and relevant is to regularly update it. This not only shows search engines that your site is active but also keeps your visitors coming back for more. Try adding new articles, blog posts, or other forms of content on a regular basis.

8. Make sure your content is keyword-rich. In order to attract more traffic from search engines, be sure to include relevant keywords in your content. However, don’t stuff your keywords in an attempt to manipulate your ranking – this will actually hurt your chances of getting a high ranking. Instead, use keywords thoughtfully and sparingly, making sure they flow naturally with the rest of your content.

9. Structure your content well. The way you structure your content can also affect your SEO ranking. Breaking up your content into smaller paragraphs makes it easier to read and helps search engines index it

2. User Engagement

User engagement is one of the most important on-site SEO factors. If people are not engaged with your website, they are less likely to stick around and explore it. This will result in a higher bounce rate, which is bad for your SEO.

There are several things you can do to improve user engagement on your website. First, make sure your content is interesting and relevant to your target audience. Secondly, keep your website design clean and uncluttered. This will help people focus on your content. Lastly, use images and videos to break up your text and add visual interest to your website.

By improving user engagement on your website, you can lower your bounce rate and improve your SEO. User engagement on websites is essential in order to keep people coming back. But how do you improve user engagement on your site? Here are some tips and tricks to improve website user engagement.

1. Make sure your website is responsive and mobile-friendly. In today’s world, most people are accessing the internet from their mobile devices, so it’s important to make sure your website can be easily used on those devices.

2. Use engaging and visually appealing images. People are more likely to spend time on a website that looks good and is easy on the eyes.

3. Use compelling and interesting headlines. Headlines are what grab people’s attention, so make sure yours are interesting and will make people want to read more.

4. Write quality content that is interesting and informative. If your content is well-written and informative, people will be more likely to stick around and keep reading.

5. Offer something unique that others don’t have. If you can offer something that other websites don’t, you’ll be more likely to attract attention and keep visitors coming back.

6. Make it easy to navigate. If your website is difficult to navigate, people will quickly get frustrated and leave. Make sure everything is easy to find and the user experience is smooth.

7. Pay attention to site speed. No one wants to wait around for a slow website to load

8. Keep things short and sweet. Nobody wants to read an overly long blog post. So, make sure to keep things concise while still providing valuable information. This will ensure that users stick around until the end.

3. Bounce Rate

Bounces are a vital metric to consider when measuring the effectiveness of your marketing efforts. If a web page has a high bounce rate, it’s likely not reaching those you’re trying to convert into customers. There are many factors that contribute to a website’s SEO, and bounce rate is one of them. A website’s bounce rate is the percentage of visitors who leave the site after viewing only one page. A high bounce rate indicates that visitors are not finding what they’re looking for on the site, and this can hurt the site’s ranking in search results.

There are a few things you can do to reduce your site’s bounce rate. First, make sure your website is well-designed and easy to navigate. Second, use relevant keywords on your pages so that visitors can easily find what they’re looking for. Finally, provide interesting and useful content on your site so that visitors will want to stick around.

Tips to Optimize

  • Tell a story or lead with a compelling hook.
  • Get rid of intrusive interstitials and pop-up advertisements.
  • Improve page load time.
  • Ensure landing page copy is relevant to search queries.
  • Click-Through Rate (CTR)
  • Your website listing is the first interaction a user has with your site.

4. Technical SEO Optimization

Technical SEO Optimization is the backbone of your SEO strategy. It’s what powers desktop and smartphone crawlers like Googlebot and Bingbots, not just to index your site but also to rank it in front of your competitors. There are a number of technical SEO optimization tips that if you don’t follow, you surely will be punished by the search engines. These tips go well beyond the basics (keywords, title tags, meta descriptions), and can be complicated to implement without a certain level of technical knowledge.

So what are some Technical SEO best practices?

  • Increase crawlability chance by creating an XML sitemap and submitting it manually through Google Search Console and Bing Webmaster Tools.
  • Block all pages you don’t want to be crawled or index
  • Clean up redirect chains and set parameters for dynamic URLs.
  • Security is important so, having an HTTPS secure website is very valuable. SSL certification and implementation should be properly managed.
  • Screaming Frog is a free tool that can help you run a crawl of your website to identify mixed content errors
  • If you want your sitemap to be accessible to all search engine bots, it’s important to place it in your robots.txt file independent of any user-agent commands.
  • If you want to redirect all website traffic to a specific domain using the HTTPS URL, you’ll need to rewrite your .htaccess file. You can do this by adding a few lines of code to the file. Once you’ve done that, all traffic will be redirected to the HTTPS URL automatically. This is a great way to ensure that your website is always secure.
  • To find more on technical SEO you can follow the Advanced Google SEO guidelines.

5. Interlinking

Interlinking is one of the most important on-site SEO factors. By linking to other pages on your website, you can help search engines understand the structure of your site and the relationships between your pages. This can help them index your site more effectively and rank your pages higher in search results.

Interlinking can also help improve the user experience on your website. By providing links to related content, you can help visitors find the information they need and navigate your site more easily.

Make sure to use keyword-rich anchor text when linking to other pages on your site. This will help search engines understand what the linked page is about and potentially boost your rankings for those keywords.

Why interlinking is important from multiple SEO perspectives?

  • Crawlability
  • UX and IA
  • Content
  • Link Building

6. Mobile Optimization

Mobile optimization is key in today’s age. With the mobile-first index, it’s more important than ever to make sure your website is designed for mobile users. Keep in mind the dimensions of different mobile devices when designing your site, as well as different considerations for mobile users such as touchscreens. By optimizing for mobile, you can ensure that your website is accessible and user-friendly for everyone.

Mobile optimization is one of the most important on-site SEO factors. This is because more and more people are using mobile devices to access the internet. Search engines like Google take mobile optimization into account when ranking websites.

Some things that you can do to optimize your website for mobile devices include making sure that your website is responsive, using a mobile-friendly theme, and compressing images. You should also make sure that your website loads quickly on mobile devices.


SEO is always changing, and what worked last year may not work this year. That’s why it’s important to stay up-to-date on the latest trends and best practices. In this article, we’ve shared the top 5 on-site SEO factors that will matter most in 2022. By optimizing your website for these factors, you can ensure that your site will be visible to potential customers and search engines alike.

Deepak Chauhan
Deepak Chauhan CEO & Founder of VOCSO Technologies, a website development company based in Faridabad, Delhi/NCR, India. He is mainly responsible for the strategic, technological & product development for VOCSO Technologies and its clients. With more than 10 years of experience in website design, web development, internet marketing & web solutions development, he brings an unmatched offer to his clients.


  1. Hi Deepak, what would you suggest for lead generation instead of pop-ups? There has been a debate for years on using them. I use them on some of my posts and am quite curious about that and the effect on SEO. Thank you.

  2. As a content writer having 4 years of experience I think content plays the most crucial role in SEO. We have 100% control over On page SEO and this is where we can win the battle with quality content.
    Giving proper alt tags and canonical tags to your images, inserting appropriate keywords in your content according to googles guidelines matters alot. This blog has laid down very good tips to optimize the content and other factors which helps to improve SEO ranking. Keep It Up!!

  3. I agree with the author that SEO is constantly changing, and what worked in the past might not work now. I think staying current with the latest trends and best practices is essential.

    The author shared the top 5 on-site SEO factors that will be most important in 2022. Optimizing your website for these factors is crucial to ensure that your site is visible to potential customers and search engines.

    One thing I would add to the list is making sure your website is accessible to everyone, including people with disabilities.

    This is important not only from an SEO perspective but also from a moral perspective. Making sure your website is accessible ensures everyone can enjoy your content equally.

    Another suggestion I have is to focus on creating quality content. This is important for two reasons. First, search engines like Google constantly evolve, improving their algorithms at identifying low-quality content.

    Second, even if your content ranks highly on a search engine, if it’s not high quality, people will leave your site quickly, increasing your bounce rate and hurting your SEO.

    Overall, the author did a great job identifying the most important on-site SEO factors for 2022. However, I would also add accessibility and content quality to the list.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here