The three elements of every good story


Share on LinkedIn

What story are you telling your customers?

A couple weeks ago Ardath Albee shared the three components of any good story (including the story you’re telling your customers and prospects). That story needs:

  • A Hero (that’s your customer)
  • A Villain (that’s the problem or pain they’re addressing)
  • A Mentor (that’s you)

These elements have been core components of effective storytelling for centuries. So tell me:

  • Are you making clear that your customer or prospect is the hero?
  • Have you clearly articulated who or what is the villain? Does your customer or prospect see that villain as well?
  • Does your customer or prospect trust you as their mentor to vanquish the villain?


Please enter your comment!
Please enter your name here