What story are you telling your customers?
A couple weeks ago Ardath Albee shared the three components of any good story (including the story you’re telling your customers and prospects). That story needs:
- A Hero (that’s your customer)
- A Villain (that’s the problem or pain they’re addressing)
- A Mentor (that’s you)
These elements have been core components of effective storytelling for centuries. So tell me:
- Are you making clear that your customer or prospect is the hero?
- Have you clearly articulated who or what is the villain? Does your customer or prospect see that villain as well?
- Does your customer or prospect trust you as their mentor to vanquish the villain?