In this video, Naras Eechambadi, SVP and GM of Quaero, discusses the concept of the Customer Engagement Agency. What is Customer Engagement all about and what is the impact it can have on your business? Specifically, Naras focuses on the rapidly evolving world of marketing innovation and how it has changed the way that we are able to conduct business. The multi-channel environment, the shift in balance between companies and customers – the challenges are very complex.
The focus for all organizations needs to be on increasing customer value through engagement. How do you figure out who your best customers are? And then how do you use this insight to market to them more effectively? View this video to find out…
