The Top 10 Categories and Questions for B2B Customer Surveys


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Below are the ten most frequently used question sets by InfoQuest’s clients.

Question set 1 (Overall) is used in all our surveys. The next ten have been chosen from our standard library of questions.

1. Overall

A. On an overall basis, how satisfied are you with our company?

B. How satisfied are you with the ease of doing business with our company?

C. I would purchase products or services from your company again.

D. I would recommend your company to an associate.


7. Pricing

A. How satisfied are you with the procedures we use for providing quotes?

B. Price quotes are provided quickly and accurately.

C. When providing quotes, your availability of information is readily accessible and up to the minute.

D. When providing quotes, the prices you quote or the availability of product meets my needs.

14. Customer Impressions

A. How satisfied are you with our company as a business partner?

B. I intend to continue my business relationship with your company.

C. When I think of quality products and services, I think of your company first.

D. Your company listens and responds to me when I have a problem.

17. Sales Performance

A. How satisfied are you with the overall performance of our sales representatives?

B. Your sales representatives thoroughly know and understand your products and services.

C. Your sales representatives understand my business needs.

D. Your sales representatives suggest solutions to improve our business.

22. Customer Support

A. How satisfied are you with the level of customer support we provide?

B. Overall, your personnel make me feel as though you have my best interests in mind.

C. Questions and needs are responded to quickly and efficiently.

D. Company personnel are knowledgeable of and responsive to my business needs.

25. Delivery

A. How satisfied are you with the delivery of our products or services?

B. Your deliveries arrive when promised.

C. Your deliveries are complete and accurate.

D. All deliveries are clearly marked to identify the contents.

31. Product Quality

A. How satisfied are you with the quality of our products?

B. The products supplied by your company perform as represented in your literature.

C. Any issues having to do with quality are promptly corrected.

D. The quality process that you use in your company is sufficient for our requirements.

32. Product Value

A. Overall, how satisfied are you with our products?

B. I purchase your products because they represent excellent value for the money.

C. When I think of product quality, I think of your company first.

D. Of all the suppliers of your product I’ve used, yours provides the highest overall reliability.

40. Management Interactions

A. How satisfied are you with your interactions with our management?

B. The management people I have contacted in your company are customer focused.

C. I know that your management is available to address my problems and concerns.

D. I can always contact someone in your company who can make decisions that affect me.

56. Ordering

A. How satisfied are you with the effectiveness with which we process your orders?

B. I never experience a problem when I place an order by telephone.

C. Ordering from your company is an easy process.

D. Your company is flexible and accommodating when we need to make changes to an order.

58. Customer Support

A. How satisfied are you with the customer service we provide?

B. The customer service personnel are pleasant and knowledgeable.

C. Whenever a problem arises, I know who to contact.

D. If someone cannot initially answer my question, they find the answer and get back to me promptly.

For the full library of standard B2B customer satisfaction questions and statements please go to the Downloads page.

John Coldwell
From an operations background, John's attitude towards B2B customer satisfaction surveys is that they must be useful. Interesting doesn't interest him. You should be able to grab the feedback by the scruff of the neck and do something with it. For the past 15 years John has been running InfoQuest's full-day senior-team post-survey workshops around the world.


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