That’s ‘Remarkable’ – Proof That Word Of Mouth Works!


Share on LinkedIn

Word Of Mouth is still the most powerful form of marketing! That’s the conclusion from this graphic below that I saw on the Social Fresh website. It highlights that 92% of customers trust recommendations from people they know and 70% trust consumer opinions posted online. That compares to around 40% for most forms of ‘advertising’…..

It”s clear that people are questioning and challenging a lot of ‘advertising’ these days – they simply ‘don’t believe the hype’!

This highlights the power of ‘word of mouth’ – customers listen to people they trust.

However, as ever, it’s worth pointing out that ‘word of mouth’ only works if there’s something worth talking about – people only ‘remark’ about ‘remarkable’ stuff!

So, a simple question for you…

What does your business do that’s ‘Remarkable’ and gets customers ‘remarking’ about you to others?

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here