Teleprospecting: An Effective Lead Generation and Qualification Vehicle

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Teleprospecting qualifies hot leads to help you take action before your competitors do

Phone hang-ups and door slams are the most dreaded situations for sales people anywhere. Ever considered teleprospecting to help your team?  While many haven’t heard of teleprospecting and some confuse it with telemarketing, there are a few forward-thinking businesses that taken advantage of its ability to qualify hot leads and jump ahead of their competitors. Is it for you?

B2B teleprospecting is an effective lead generation and qualification vehicle that helps companies cut to the chase and get down to the business of selling. Rather than have a large database of potential customers that may or may not pan out, teleprospecting sniffs out the clients who are really interested and increases your chances of success.

B2B teleprospecting is an effective lead generation and qualification vehicle that helps companies cut to the chase and get down to the business of selling. Rather than have a large database of potential customers that may or may not pan out, teleprospecting sniffs out the clients who are really interested and increases your chances of success.

Good teleprospectors are trained and qualified. They have experience dealing with high-level company executives and are skilled at drawing out pain-points to identify clients who are seriously considering using your product or services. It’s far more cost-effective to let a teleprospecting company sift out genuine prospects than have your sales people spend time and effort on half-baked leads.

How does teleprospecting help you seal the deal?

  • Uses trained marketing personnel to qualify high-quality leads
  • Frees up your sales executives to work on prospects with a greater possibility of conversion
  • Identifies clients from your CRM, inbound and outbound marketing efforts like e-mail, direct mailers, trade shows that may have been missed
  • Is in close touch with your sales team, constantly updating them on hot leads that need immediate attention
  • Fast tracks your business growth leaving your competitors behind

What’s been your experience with teleprospecting? If you have never tried it, let’s discuss any apprehensions you may have. Let me know by posting your comment below.

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.

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