via blog.hubspot.com
Here’s the latest snapshot of the Social Media industry in 2010. In 2010 over half of the USA Social Media marketing budget was spent on Facebook while only 3% was spent on Location based apps like Foursquare.
Social Media Marketing By The Numbers #Infographic
Republished with author's permission from original post.
Thanks for sharing your Post Justin. Social Media is an important marketing strategy that small and medium business owners in New Zealand struggle to comprehend.
The importance of any Social Media platform is first to create a relationship within each community. In creating that relationship it is important to provide valuable content that will establish the relevant business owners expert status and authority within their niche. Once, they can show their authority and knowledge, the community will respond by being receptive to value offers of products and services the business has to offer.
It is the time involved in creating the relationship and building brand recognition that business owners struggle with. They fail to see the value that Social Media can bring to their business and most see it as a playground for teens and young people who do not have an interest in business.
As marketers, I think we have an obligation to educate the general public and business owners in the value of not only what Social Media can do for them, but also how they can improve the value of Social Media Communities. A step by step process showing how to use Social Media and the long term benefits for a business would be of immense value, especially in these hard economic times.
Thanks again for sharing your Post, and the value that you bring to marketers and businesses alike.