Should Make Your Marketing Automation Shortlist?


Share on LinkedIn is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. However, CRM is a trifecta. It is made up of sales, service and – wait for it – marketing! So, where does stand as a marketing automation solution.

Marketing Automation Software Guide decided to answer this question. Up front, will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. You can’t argue with a free app. However, there are several best-of-breed players in the market that have developed robust, feature-rich systems that can handle the most sophisticated marketing strategies. So, when should make your marketing automation software shortlist? When should you look elsewhere?

To answer these questions, MASG evaluated the system by looking at product functionality. They assessed the seven high-level functions of a marketing automation, identifying capabilities and gaps. You can view the chart on their blog post here.

For a more in-depth analysis, you can visit the MASG blog. However, the verdict is that is a great place to start with marketing automation. It has the necessary tools and capabilities for very basic marketing activities such as limited email marketing and campaign management. However, as your company grows, your marketing activities might need to scale as well. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo, Eloqua, Manticore Technology or the wide variety of other systems. These vendors have sophisticated features and processes that can meet the needs of marketing teams in any size organization.

For questions and comments, feel free to contact me via email: [email protected]

Lauren Carlson
Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. She has a background in the music industry, and when she isn't writing about software, you can find her running at Town Lake and singing at local venues. She is a graduate of the University of Texas with a bachelor's degree in journalism. Follow her on Twitter @crmadvice


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