Seven Hidden Buyer Questions


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Do you need to build a telesales script or a sales presentation? Here is an easy-to-follow plan to build your script or presentation take time to answer the following hidden buyer questions. I call them the hidden buyer questions because these are the questions your prospective customers may not ask but need answered to help your prospect make a positive decision.

Seven Hidden Buyer Questions:

  1. Why should I take your call?
  2. Why should I take time to listen to you?
  3. What’s my problem?
  4. What benefits have you to offer my business?
  5. How will you support these benefits?
  6. Why should I make a decision to proceed?
  7. Why should I proceed today?


    • Why should I trust you?
    • Why should I trust your company?

Republished with author's permission from original post.

Colly Graham
First working for a Fortune 500 company in fast moving consumer goods, my career progressed from selling capital equipment, financial services to internet services, with a wide management experience in both telephone and field sales, training and development of sales people. My forty years of practical experience of selling and the ability to empathize with sales people and establish immediate rapport and credibility as a trainer, NLP Master Practitioner I have trained and consulted with over 1,000 companies since the formation of salesxcellence


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