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Green Goldfish Project #11 – Squeeze In

Hi Stan!

My name is Shila Morris and I am one of the owners of the Squeeze In, along with my husband Chad, and parents Gary and Misty Young. Squeeze In is 3 (soon to be 4) breakfast lunch restaurants in Truckee California, and Reno Nevada. We very much believe in the power of laigniappe and focus most of our attention on giving the ‘wow’ experience to both our guests, and our associates.

I think a good example of how we offer ‘green goldfish’ to our associates is that we are closed only 2 days a year. Thanksgiving and Christmas. However on Thanksgiving, we open the doors to one of our locations and have an exclusive employee thanksgiving breakfast for not only our staff, but their friends and family as well. They can come in, bring whoever they want, and relax while we the owners serve up their drinks (lots of mimosas and bloody marys), cook their breakfasts, and clean up their mess, while they get to enjoy a totally free, totally private event. Its a way for us to show them that we know how hard they work, and what better day to show appreciation and thanks. Its a very well recieved event, and something everyone looks forward too.
Good luck on your quest and feel free to check out our website to find out more about our family and business.


Today’s Lagniappe (a little something extra) – You can’t make an omelette without breaking a few eggs. What’s a Racy Tracy? Check out Bobby Flay vs. the staff at the Squeeze In:

What is the Green Goldfish Project?

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

What’s Your Green Goldfish?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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