Quantifying the Value of Social: IBM’s Ed Brill [video]

April 3, 2013

When IBM hired researchers to find our whether using social improved the success of their salespeople, this is what they found:

The inside sales team using social had 26% more leads.
They closed 3% to 7% more business.
Their cycle time was faster.

This is a short video interview (filmed by Steve Farnsworth of @Steveology) with Ed Brill, Director of MobileFirst at IBM, and author of Opting In: Lessons in Social Business from a Fortune 500 Product Manager.

Republished with author's permission from original post.

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Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.