Do you measure success on the basis of your cost per lead (CPL)?
If so, you might want to think again. Measuring success through CPL is a mistake for three reasons. First, you can’t create the same umbrella lead for different solutions. Second, not everyone who visits your website and fills out a form is a lead. Third, actively nurturing long-term leads can halve your cost per deal closed.
Find out how to really determine the cost of a lead in this PowerMinute session. Take 60 seconds to learn more.
PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results.
