Party with a Purpose SouthwestAir


Share on LinkedIn

Here they LUV a good party

#60 in the Green Goldfish ProjectSouthwest Airlines

southwest airlines partying green goldfish #60

Taken from a post at

This company thinks of more reasons to party than almost anyone, but they also party for a purpose. The recruiting department even once invited Southwest employees and their friends to a soiree at a small city airport where they were having difficulty filling positions. Result: they hired a lot of their employee’s friends for a cost per hire of $3.50 a head!


The call center plays bingo on Mondays and Fridays. Winners get immediate cash or movie coupons of their choice. This innovative game increases their concentration, cuts absenteeism and long coffee breaks, and it’s fun. They even have free popcorn!

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a YouTube video of a Southwest Spirit Party on Fremont Street in Las Vegas:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here