One way to please customers…and more.


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The most important attitude adjustment you ever make will be the one you make today, in yourself. Your attitude today will define how you act, and how you act will define what you do, and what you do will define what gets done, and what gets done will represent who you are. When you boil it all down, the success of any company hangs entirely upon an attitude today.

It’s not about how you feel about yourself, but about how you perceive what you can accomplish throughout this day. If you have no desire to achieve, then you have no passion for what you do. Passionate people know no other way than to be the best at what they do, every day, even when they don’t feel like it, especially when they don’t feel like it, because there is no other way to be the best.

If you have no desire to be the best at what you do, no one can convince you. Oh, you may be able to accomplish tasks and keep schedules and goals moving forward, but if, at the end of the day, you have no thought whatsoever on how things either could have been better today or should be better tomorrow, but instead you only complain about how everything is an insurmountable problem, and how nothing ever seems to improve, then you most likely have little or no passion and are just showing up for work. And probably not for long.

If, on the other hand, you wrestle with ideas and concepts on how to improve and refine systems; if you suddenly brainstorm over dinner on a problem you’ve been working on that day, and you can’t wait to see how it can be implemented to make your job easier, or the product better, or a communication stronger, or to improve your life and the lives of others in some distinctive way, then you are demonstrating a desire, nay, a passion, to achieve something so much more significant than simply earning a paycheck: you want to succeed. And when you succeed, your company succeeds, and when a company succeeds, its customers share that success with others.

And that causes everyone to succeed even more.

Therefore, you customers’ gratefulness, and the company’s collective continued success, is totally based on your attitude, your passion . . . today.

Just for fun…

Revised definition: Abdicate, v.: To give up all hope of ever having a flat stomach.

Republished with author's permission from original post.

Steve Martorano
Steve has been on the front lines with customers for over 25 years. He is currently Director of Customer Services for Polygon Northwest, a real estate developer in both the Seattle and Portland markets. Steve is also the creator of, an online resource designed to provide insights and training to customer professionals across many industries.


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