Microinteraction of the Month


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What’s a microinteraction? It’s the little thing that sets the tone for an experience. We’re obsessed with them around here. We think they are often overlooked and are the types of events that can make or break not only the experience of a customer with a brand, but someone’s entire day. I spoke about microinteractions at TedX – you can watch it here.

We think microinteractions are important because great ones show EFFORT and thought. It’s considerate to think of the user or customer in those small moments that might easily go overlooked. Think about how a single, small moment can actually be the key to the bigger experience. Sometimes, customer experience improvement is about the small stuff!

So we’re recognizing the best (and possibly the worst) microinteractions we find! The winner for January is a 404/Page Not Found page that is as clever (and fun!) as they get. Better yet? It’s designed by a single web developer in France for his personal site.

It’s a playable, interactive page where you can play Lemmings! Remember that game? As the lemmings leap to their demise, you can save them by hovering over them to provide a parachute. This is just a screenshot, but check out the link at the end to play your own game.

Full Lemming

And think this got some attention? You bet. The social media sphere lit up with shares and likes.

We think it’s great because it’s really difficult not to smile when you play this game, and that’s a successful microinteraction in our book.

If you want to play: http://www.romainbrasier.fr/404

We’ve also created a Pinterest board just for the awesome (and annoying) microinteractions we find. Join us there and pass along the ones you find!

This is fun. Who will win next month!?

Republished with author's permission from original post.

Jeannie Walters, CCXP
Jeannie Walters is a Certified Customer Experience Professional (CCXP,) a charter member of the Customer Experience Professionals Association (CXPA,) a globally recognized speaker, a LinkedIn Learning and Lynda.com instructor, and a Tedx speaker. She’s a very active writer and blogger, contributing to leading publications from Forbes to Pearson college textbooks. Her mission is “To Create Fewer Ruined Days for Customers.”


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