Marketing on Twitter – Four styles compared


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Ever wondered what all these gurus, brands and organisations are doing on Twitter? Everyone has an end goal for using Twitter as a marketing tool, but there are so many different strategies. Which is the most effective, and which best suits your organisation?

Jason Falls, over at Social Media Today, has created a great summary of the different styles of marketing on Twitter, along with examples of accounts and the pros and cons of the various strategies. The four styles vary from what most people consider true conversation between consumers and brands to just spamming followers with a message. Jason lists the four styles as:

  • The Conversationalist
  • The Conversational Marketer
  • The Salesman
  • The spammer Broadcaster

Each strategy presents a different customer experience to anyone that encounters your twitter account. Remember that you don’t have to follow an account to see how they are using Twitter. What customer experience do you want to portray to people when they look at your account?

Head over to Jason’s original post to see his breakdown and examples of the different styles.

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


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