Know 4 Essential Components of B2B Integration


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In the current digital era, businesses rely on a number of technologies including integration to drive forward. Integration solutions not only allow organizations to maximize outcomes such as productivity and revenue but also build strong market standing. They play a significant role in helping businesses collaborate effectively with your customers, partners, or suppliers to deliver better and faster. In this blog post, you’ll find how B2B integration software is how it can empower organizations to generate desired outcomes using four essential components.

B2B Integration Demystified

B2B integration software allows users integrate applications and systems across business ecosystems and promotes automation and optimization of the fundamental business processes to facilitate decision-making. 

B2B integration solution streamlines data exchange and makes it more secure and cost-effective. By automating the business process flow and data exchange, organizations can enhance its ability to offer compelling customer experiences and drive revenue generation. 

While traditional integration solutions were limited in the way they functioned and delivered, modern integration solutions are more comprehensive and wide with features like shared templates, monitoring dashboard, application connectors, and more. The ultimate objective of these solutions is to improve data exchange, streamline business process management, enhance supply chain visibility, provide outstanding customer experiences, to name a few.


How Does Integration Works?

Data Integration

B2B integration process begins with extracting valuable information from an internal source application and transferring it to an end external application using a secure data movement and robust integration platform. B2B solutions employed can either be cloud-based, on-premise, or hybrid, a combination of both. So, though integration solutions can be of various types, there are a few components that remain common. 

1.    Source Application: The integration process starts by gathering information out of the front-end business application. This particular document could be a purchase order collected from an ERP system or a specific retail store’s monthly sales figures from a point-of scale system. But, the way the data is extracted clearly depends on the application used. 

Some businesses use solutions that offer APIs to perform this step, while some use traditional middleware technology. A modern B2B integration solution allows companies connect to the application flexibly so that they can prepare data to transmit external business partners. 

2.    Data Format: The particular segment of technologies not communicating with each other is never more evident than in the payload format. This is primarily because not all data is standardized. A multitude of systems and applications generate and store information in their proprietary formats, for example, iDoc, flat file, etc., which can be converted into EDI, CSV, JSON, XML. A lot of industries require specific formats that could vary depending on their location. A lot of global companies that source materials and trade with geo-located retailers, distributors, and logistics companies need adequate support for a variety of formats so that target application can ingest it automatically and streamline data flow. This is why data transformation and mapping are important for the B2B integration solution.


3.    Transport Protocol: Similar to walkie-talkie or other radio communication device, both the sender and receiver must use a communication channel or protocol to streamline data exchange. A trading partner or even industry must dominate the transport mechanism to send a message in a specific format call for an assessment of the payload.

    · Does it encompass information that is sensitive?
    · Do you need feedback once it is received? 
    · How big is the file?
    · How long does it take to get there?

There are many advanced protocols to facilitate data exchange such as AS2, web services, HTTPs, SFTP, and more. However, enterprises that bank on B2B integrations solutions that support any protocol are comparatively more agile and business-friendly.

4. Target Application: The last step of B2B integration includes a target application wherein trading partners receive and process data transferred to make it more readable and ready for integration. The target application ought to transform data reliably from the original format into one that can be ingested. A lot of companies provide web portals that streamline uploading and exchange and to carry out transformation and application ingestion.

Simply put, companies today rely on B2B integration platforms that use these components to connect and integrate applications across business ecosystem.

Chandra Shekhar
Chandra Shekhar is a product marketing enthusiast who likes to talk about business integration and how enterprises can gain a competitive edge by better customer data exchange. He has 8 years of experience in product marketing for SaaS companies.


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