Is your messaging credible?


Share on LinkedIn

lounge5280signI took this picture in the Denver airport the other day. It’s part of the signage for an “upscale” bar with food, lounge 5280. The signage looked very impressive until I got to the bottom when it lost all credibility and I don’t care if Coors is a local brewery. Coors Light is not a micro brew.

Make sure your messages are credible.


Republished with author's permission from original post.

Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here