Interesting Infographics: Getting Your Lead Generation Up to Par


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This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. Let’s tee off, and see if some of these insights can help your business get a hole-in-one.

The infographic addresses the perceptions that 300 marketing, sales, and business professionals held when it came to their own lead-gen efforts. Regarding the effectiveness of their online efforts:

  • 74% of the professionals surveyed felt that it was improving moderately or significantly
  • 8% felt that it was getting worse, and the rest claimed that they could see no change.

The most important lead-gen objectives were said to be:

  • improvement of lead quality (at 70%)
  • increased sales revenue (at 58%)

Trailing just behind was a desire for a greater number of leads (at 54%), with improved ROI measurability coming in last place with 25%. 72% of the professionals felt that their lead-gen strategies were up to par in meeting their objectives.

Obstacles can drive a wedge between a business and successful lead generation. 40% of those surveyed cited lack of effective strategy as their biggest handicap. Inadequate marketing budgets and restrictions on content creation each grabbed 33% of the vote, and 27% said that inadequate marketing skills or resources landed them in the rough. Access to effective resources can make or break a lead generation strategy. 72% of the professionals considered a combination of in-house and out-sourced resources to be a winning combination.

The hardest tactics to execute included content marketing (43%), social media marketing (36%), testing and optimization (35%), and search engine optimization (31%). So how do these match up to the tactics that actually seem to work? The professionals believed that the most effective online tactics were email marketing (48%), landing pages (44%), content marketing (43%), and search engine optimization (37%). It’s important to be able to measure the success of your swing. The performance metrics valued most highly by the professionals were the generation of sales-qualified leads and ROI, at 49% and 40%, respectively. Cost per lead (37%) and sales closing rate (36%) followed close behind.

What measures do you use to rate the effectiveness of your online lead-generation strategies? Do you agree with the effectiveness of the tactics listed? Join the discussion below.

Interesting Infographics: Getting Your Lead Generation Up to Par

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


  1. Judging by the information provided here, it looks like companies are still struggling somewhat to figure out a way to generate leads from social media. Many companies have large social media followings, but still struggle to generate leads with their large audiences.


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