InMoment and Bright Expand Partnership to Elevate the Customer Experience With AI-Powered Upskilling


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SALT LAKE CITY [January 9, 2024] – InMoment, the leading provider of Experience Improvement solutions, today announced that it has deepened its partnership with Bright, an award-winning, immersive learning platform, and has developed a fully integrated, AI-powered upskilling application to expand employees’ abilities, improve coaching, and decrease skill gaps. The offering provides a new way for large enterprises to elevate the employee journey, leading to a better overall customer experience (CX). 

The integrated Bright and InMoment solution takes real-time InMoment data from the enterprise’s operations—such as handle times, error rates, NPS, or customer survey scores—to identify each associate’s strengths and weaknesses. Bright then automates a personalized, monthly upskilling path tailored to learners’ development opportunities. The upskilling includes AI-powered simulations, during which learners are rated and coached as they speak, make decisions, and use simulated systems, making the practice and coaching experience realistic and relevant to the employee’s goals.

“When companies talk about adaptive learning, they usually mean adjusting a learner’s future courses based on prior quiz results,” said Rob Wright, CEO of Bright. “This is useful to a point, but it’s limited to the courses and quizzes in the company’s library, and it emphasizes content review over true practice and skill building. What we’re doing now with InMoment is in a whole different category of personalization and automation.”

“As a longtime player in the Customer Experience Management space, we love the way this offering supports our vision of enabling an integrated CX approach by leveraging CX through EX,” said EVP of AI Products at InMoment, Jeff Catlin. “Employees practice the exact conversations that we’ve identified are negatively impacting the customer journey. The fact that Bright and InMoment can automate this process means we are making it easier to lift the customer journey, one employee and one skillset at a time.”

Over the last several years, Bright has leveraged InMoment’s best-of-breed natural language processing (NLP) and AI stack to change how organizations and health systems train their associates. Bright’s approach to conversation, chat, and software simulations, powered by the InMoment AI engine, has helped reduce training costs and ramp times up to 50% for customer and patient experience roles. This expanded partnership builds on that success and sets the foundation to bring the companies’ combined offerings to their collective customer bases.

About InMoment
InMoment is the leader in improving experiences and is the highest recommended CX platform and services company in the world. It is renowned for helping clients collect and connect customer experience data from everywhere—from surveys and social reviews, to conversational chat logs and transcripts. As the pace setters in AI and text analytics, its 3,000 clients activate and understand every byte of structured and unstructured data, breaking down data and team silos to take the smartest actions. This award-winning technology combined with in-house industry experts empower brands to gain ROI from their CX programs in half the time as its competitors. Unlock the true potential of every piece of customer data with InMoment. To learn more, visit

About Bright, Inc.
Bright Software, Inc. is a global leader in immersive learning and skill development technology that is shaping the future of learning through scenario-based simulation, real-life practice, and AI-powered coaching. Our award-winning learning experience platform and self-service simulation authoring tools enable customers to deliver practice at scale, reducing training costs and ramp times up to 50% compared to traditional training methods. Learn more at

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