What exactly is the Customer Experience?
A lot of people are often confused about what the definition of a Customer Experience, and how this differs from previous terms. At Beyond Philosphy, we define the Customer Experience as:
“A Customer Experience is an interaction between an organisation and a Customer. It is a blend of an organisations physical performance, the senses stimulated and emotions evoked, each intuitively measured against Customer Expectations across all moments of contact.”
Although we feel this is a solid definition, other key industry experts obviously have their own definitions. Richard Tait, over at Winning Customer Experiences, has pulled together a collective of some the defintions, as well as adding a summary of all their thoughts.
Head over to Winning Customer Experiences to read full post.
