Industry luminaries define the Customer Experience


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What exactly is the Customer Experience?

A lot of people are often confused about what the definition of a Customer Experience, and how this differs from previous terms. At Beyond Philosphy, we define the Customer Experience as:

“A Customer Experience is an interaction between an organisation and a Customer. It is a blend of an organisations physical performance, the senses stimulated and emotions evoked, each intuitively measured against Customer Expectations across all moments of contact.”

Although we feel this is a solid definition, other key industry experts obviously have their own definitions. Richard Tait, over at Winning Customer Experiences, has pulled together a collective of some the defintions, as well as adding a summary of all their thoughts.

Head over to Winning Customer Experiences to read full post.

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


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