How to Get a Mass Market Success?


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In marketing a product of service, most companies market to the masses. They think a 10% conversion is acceptable. I am hear to tell you that they are wrong.

Let me tell you about the “Law of Innovation of Diffusion”

  • 2.5% are innovators
  • 13.5% are early majority
  • 13.5% are late majority
  • 16% are laggers

We all sit in various places at various times on this model.

  • Innovators are the people that want to be first and try something new. These are the people that stand on line for 6 hours to get an iPhone.
  • The early majority are people that will try something new after someone else does.
  • The late majority are people that are skeptical and traditional.
  • The laggers are people that fear change and will do everything they can to keep consistency. These are the people with tape decks and VCRs.

Most TV ads and marketing is targeted toward the early majority and late majority because they are the biggest group. But if you want mass market success, you can’t have it until you reach the tipping point in the model, which is 15-18%. This consists of the innovators and early majority. The key to success is starting with the innovators and then the early majority.

What are your thoughts about how to get a mass market success?

Republished with author's permission from original post.

Jason Swenk
Hi, I'm Jason Swenk. I started my career jumping into the Internet boom in 1999. I had a great passion for technology and marketing, so I started a digital agency. In 2011, I was lucky enough to have my agency acquired and then just 7 months later got acquired again by a public company. What a ride! "My goal of developing this content, is to provide valuable advice that provides immediate actionable steps you can do right now that will make a difference in your business. "


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