How To Win App Marketing With Social Media


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App Marketing
The day I picked the app concept, something which remained still and secured with me, was the dream to make it big in the app market, which lived and outgrown out of expectations and possibilities my mobile app showed to me…but now when I look around and check my app is live, but does not have a worthy audience number and somewhere my dream is shattered into millions of tiny pieces and it is hard to collect them back…

But why it happened…I did everything in my power and reach to make it work for my mobile app, and I think my mobile app as a final product does justice to its concept and users’ demands too…then what went wrong…

If you too have gone through such situation lately and unable to judge how to boost the mobile app downloads, then you need to take a sigh, and need to revisit your marketing strategies, which somehow have hampered the door of opportunities and despite having a worthy set of features your mobile app fails to pick a high-speed and remain unnoticed and unwanted from the targeted audience base…

In order to make your app survive the fire of competition, apart from the functionalities and features something which must not be given a miss, is the marketing.

App marketing is indeed a vast subject to capture the required attention from the targeted audience, but only one marketing leaf, which if taken into consideration more seriously with the accurate strategies, can make the app a successful venture, is none other than Social Media Marketing.

I know most of you must have raised their brows, since you all know SMO, so find it nothing unusual…and I too concur with you but believe me the way it has to be done, it is something different, and can help your mobile app to gain the heights of success…

With this post I am going to address those essentials, please take a look…

A Creative Content Tunnel

One of the most prominent features of the social media marketing is the creative content, which forces the readers to read and stay glued to the mobile app.

Your promotional content must revolve around the technicalities of your mobile app, but it must be essayed with the help of creative content.

For instance, if your mobile app is all about fashion, then your social media post must speak…fashion tips for this summer/ tip to beat the scorching sun and something which would turn the heads of your readers, and would force them to read further.

Get An Interesting App Video

When you are posting about your mobile app on social media then it must not be limited to the content only, rather there should be different modes to showcase the different features of your mobile app development, and a video suits best for this demand.

Get a relevant and interesting app video created for your mobile app, which should not be more than the length of 20 sec, and here you have to keep a note that mobile app video has only the relevant screens shown to help it get noticed.

Reach Out To The Influencers

It’s a human nature, we trust a product more when it is coming directly from a prominent person‘s mouth. No am not asking you to get a celebrity to adorn your mobile app, I know it costs arm and leg together, but what am pointing out here is reaching out to the influencers on social media to review your mobile app.
It brings a huge visibility factor for your mobile app and enhances the exposure of your mobile app to the great extent.

Also, you should not limit yourself to one specific social media channel, but there are numerous options such as Instagram, Twitter, Google+, YouTube, Facebook, Pinterest, Linkedin to name a few…and worth to mention there are many more in the market.

But yes one of the most crucial points suggest that your mobile app must compliment through its features and functionalities, and if the app fails to do it, then no matter how much you have promoted your mobile app, it can never gain the attention for a longer period from the targeted audience.

To get a complete hold on the app and its functionalities, my suggestion goes, that get it developed from a leading mobile application development company and help your app concept to reach the success.

Ankit Singh
Ankit Singh is the Founder and COO of Techugo, one of the fastest-growing mobile application development companies, based in India, USA & UAE. Follow him on FB and Twitter...


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