How to Market Your Blockchain Games to Mainstream Players

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Blockchain games have taken the crypto world by storm since 2021. More and more crypto enthusiasts invest in the game and developers just couldn’t stop with their creative innovative concepts; metaverses, NFTs, tokens, you name it. 

With this trendy gaming craze, some mainstream gamers haven’t jumped into the bandwagon yet. The reason is mostly that blockchain and crypto themselves are complex, they have no idea how things work.

At this point, you realize that building a blockchain-based game is one thing, and marketing it is another. It means that it’s also your job to acquire mainstream users or players.

Here are some best practices to convince mainstream players to play your blockchain game.

Invest in a content strategy

Your game’s content strategy is an important part of marketing. To market your game to mainstream players, you should invest in a content strategy that will tell the world who you are and what your game is about. This means you need articles, videos, podcasts, blog posts, and more to get the word out.

Those content can both expand your reach and educate mainstream players. You don’t need to go all techy on the content, you can pack your messages in digestible chunks using eye-catching visuals– such as infographics or explainer videos.

Make sure that you also don’t make them hard-selling. Remember that the content should focus on giving mainstream players out there an idea of how your blockchain works and what benefits they will get for playing it.

Use social media platforms

Social media platforms are always a good starting point for marketing a product. You can start with Facebook and Twitter, these two social media platforms have the most users. 

You can post your game’s trailer or gameplay video on these sites to get people talking about it.

You also need to understand where most mainstream players spend their time online. In this case, YouTube and Twitch are the most popular live-streaming platforms for gaming. There are tons of streamers that you invite to play your blockchain game.

Work with gaming influencers

Finding gaming influencers or communities can be a daunting task. But this is where you have the opportunity to do some research and find out what games they’re playing, what their expertise is, and so on.

While you can ask streamers on Twitch or YouTube to try out your blockchain game, you can also spend extra effort working with gaming influencers. Find influencers whose personality fits your game and ask them to play your game. 

You will be able to contact these people and create partnerships. You’ll also be able to promote your game on their social media platforms in exchange for a share of the revenue from any transactions that take place within your game.

Focus on building a community

Every game will be successful and stay for a long time if there’s a solid community behind it. That is why marketing your blockchain game is so much more than convening more players to try your game, but it is also about establishing a strong community to ensure its longevity of it. 

In this case, you can consider Discord to start building your community. It is the platform that brings crypto communities together wherein they share a common interest and desire to see decentralized blockchain technology. You may see more and more crypto businesses now feature a Discord server on their website.

From the community, you can interact with your game players, get instant feedback around your game from them, as well as provide them with incentives to make them stay and keep the hype.

Add cross-platform compatibility

Another way to reach more players is by adding cross-platform compatibility. Make sure that you can play your game on mobile devices, PCs, tablets, and more.

You should also make sure that your game is enjoyable, not too complicated, and easy to understand. Your goal here is to keep the experience simple so that even the most novice player will get it without any problems or confusion.

Lastly, you can always offer a trial version of your game where players will have a chance to explore different parts without having to spend too much time or money on it.

Create an NFT marketplace

Besides actually playing the game, you can also spend time on trading items in the NFT marketplace. Those tokens are what make playing a blockchain game much more fun and rewarding. They allow the players to “officially” own in-game items and transfer their assets from one game to the other. They will also hook mainstream gamers into your game and get them to play your blockchain game.

It’s a good idea to start by creating an NFT marketplace for your gaming collectibles to make your game easily discovered by mainstream players. Of course, you might just use popular NFT marketplaces like OpenSea, SuperRare, and Rarible. But, having your own NFT marketplace will not only improve your authority but also build a better engagement with your players and community.

Wrapping Up

Making sure that your blockchain game gets the limelight it deserves is just as important as the production of the game itself. No matter how brilliant the game is, if not so many players know it, it won’t get you anywhere. 

Meanwhile, the biggest challenge that many blockchain-based game publishers face when it comes to generating more mainstream players is to explain the game concept engagingly and build the players’ confidence to start investing their time in the game. Those six points above should help you position yourself in front of gamers and get them to play your game.

Andre Oentoro
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

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