How to Improve Web Page Load Speed and Increase Your Site’s Conversion Rate?


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Do you know that your website’s performance is governed by its loading speed? 47% of the customers expect a web page to open in 2 seconds or less time. Also, 40% of the customers tend to leave a site if it takes more than 3 seconds to open. Therefore, having a low website speed loses half your customers.

improve page load speed

A high-performing website results in lower bounce rates, high return visits, improved engagement, higher organic search, higher conversions, and better user experience. Do you want more customers to visit your website? Also, do you want to increase the conversion rate of your website?

In this blog, we are going to learn how to do that. Then improve the web page load speed of your site with these tips given below.


What are page speed and its importance?
Factors that result in low page load time
What is considered a good page loading time?
How is page loading time measured?
Tips to improve web page load speed?
Advantages of better page loading speed

1. What is Web Page Speed, and Why is it Important?

Page loading time or page speed is the time taken by a website to display its contents. This is known as Page Load Time. It is a crucial part of a page’s usability. According to Google, page speed is one of the 200 factors that determines a website’s ranking.

Fast page speed boosts your website’s crawl rate. The faster your website’s pages load, the more significant number of pages it can crawl at a time. Also, it increases your website’s crawl demand, meaning Google will want to crawl more of your pages if they load fast enough.

You can hire a web developer, or you can choose from the best website development companies. It is vital to choose a good web developer or a website development company because your website’s performance can make or break your site’s reputation.

2. Factors that Result in Low Page Load Time

Perhaps, there could be a number of reasons why your site load time is slacking. It may vary from server loading time to heavy image sizes. It may also depend on the number of redirects your page has.

That implies there are a lot of steps you can take to further increase page speed. We will see them later in this blog.

3. What is Considered a Good Page Loading Time?

As provided by Google, the best practice is three seconds. Lamentably, as per its new benchmark report discoveries, most websites are not even close to that.

Google conducted a survey including 900,000 mobile ad landing points in 126 nations. It tracked down that 70% of the pages required almost seven seconds for the visual substance around the top to show on the page.

4. How is Page Loading Time Measured?

You can evaluate your website’s page speed through Google’s PageSpeed Insights. We can describe page speed in terms of Time to First Byte, which can be described as the time taken by the browser to receive the first byte of data from the web servers. It uses data from CrUX and shows two important speed metrics:

FCP or First Contentful Paint
DCL or DOMContentLoaded

5. Top Tips to Improve Web Page Load Speed

You’ve seen above how important it is to have a good page speed; here are 10 quick tips to improve web page load speed.

# Upgrade Image Size and Format

The pictures on your site can take up a great deal of data transmission/ bandwidth, which influences the loading time of your page. It isn’t sufficient to scale down your site’s images in HTML since that only changes the presence of the picture and not its actual size. Utilize external picture editorial tools to resize the photos, for example, Photoshop, and set them to 72dpi.

Moreover, you can use image optimization tools that further pack the picture to contract its size, such as:

JPEG and PNG Stripper
Online Image Optimizer

If you want to optimize the loading time of your page, it is ideal for adhering to standard picture organizations like JPG, PNG, and GIF.

# Optimize Dependencies

Plugin: A site that requires Plugins might lessen your page loading speed. Not all Plugins are pointless; for instance, social offer Plugins are an unquestionable requirement for every site nowadays. Consistently verify whether there is a superior option to the Plugin, for example, utilizing a CMS with worked-in-friendly Plugins.

Track Scripts: While it is shrewd to watch your site’s traffic details, it doesn’t fit to utilize different software as this might upset the page load time. If you are using a CMS like WordPress, you ought to permit either WordPress stats to run scripts on your page or Google Analytics, but not both.

CMS Software: If you are utilizing a CMS, for example, WordPress, it is prescribed to check as often as possible for updates in the software. To start with, complete updates on a different server to test them. However, don’t load these on a live site. Staying informed related to programming software works on a site’s speed.

# Keep away from Inline JS and CSS Records

It is a decent practice to put your site’s JS and CSS in external files. When the page stacks, the program reserves these records remotely and lessens the page load time on subsequent requests. Additionally, having the JS and CSS documents remotely takes into consideration simpler site maintenance.

# Optimize Caching

Each time a guest loads a webpage, your page’s picture documents, CSS, and Java records load too, taking up a ton of page load time. When caching is set up accurately, your program can store these assets or records for ensuing solicitations. These records can be recovered from the cache on repeated page loads instead of downloading them once more from the internet. It reduces the transfer speed and hosting costs.

You may utilize Expires headers for static segments of the site and Cache-Control headers for dynamic ones. Using these headers makes the different segments of a site, including pictures, templates, scripts, and blaze, cacheable. This limits HTTP solicitations and consequently further fastens the page load time. With the utilization of Expires headers, you can control the time allotment that parts of a website page can be Cached.

# Stay Away from Render-blocking Scripts

You should place javascript documents toward the finish of the body. You may also utilize the ‘async’ property to stack them asynchronously.

# Keep Away from Redirects

Keeping away from redirects speeds up serving speed. Some redirects are unavoidable and should be set up, yet you should recollect that this requires an extra HTTP which expands the page load time.

# Setup G-Zip Encoding

Like documents on your PC compressed constantly to diminish the vast size during the web record moves, hefty documents on your site can be compressed with something referred to as the G-Zip Compression. This saves transfer speed and download time and lessens your page loading speed. You ought to design the server, so it returns zipped content.

# Decrease HTTP Requests

You can use CSS Sprites to decrease the number of picture requests.
Consolidate background images/ pictures into a solitary picture by utilizing CSS background picture and background-position components.
Merge inline pictures into your cached stylesheets.
Combine all your javascript documents into a solo record and all your CSS records.

# Minification of JavaScript and CSS

Minification is the way toward compacting the code by renaming factors to more limited names, which helps with decreasing its size and the resulting stacking time. We suggest utilizing uglify.js for this.

# Decrease Cookie Size

Cookies are utilized to store data that needs to continue between demands. This data is sent on each solicitation and adds to the load time when it’s enormous. Consequently, by diminishing the size of the cookies, you lessen the size of the data that is moved and decline the page load time. Dispense with superfluous cookies or reduce the size of the cookies.

6. Advantages of Better Page Loading Speed

If you want to have a good-performing site, it is imperative to give extra attention to loading speed. If your page can load fast, your customers would like to revisit your website and stay loyal to it, especially if it is a shopping site. There are a lot of advantages of a good website loading speed.

# More visitors
Improved website traffic
Better conversions
Lesser bounce rates
Increased chances of revisits
Visibility by Google
Google crawls more pages

So, What’s Next?

We can say that it is essential to manage and improve website loading speed to construct one in the first place. You would not want your customers to leave your site just because of its loading speed. If you have started a new business, you should consider every factor to increase customer satisfaction by providing excellent service through your site.

Moreover, it would be a wise option if you hire web developers from the top web development companies in India and enjoy more visitors flocking towards your website.


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